11 Feb 2020
Ambiente 2020 impacted by coronavirus and Ciara
Trends, new products and international business – these are traditionally at the focus of Ambiente in Frankfurt, which took place from 7 to 11 February 2020. The world’s largest consumer goods trade fair had grown to 4,635 exhibitors [1] from 93 countries [2], covering 310,240 gross sqm [3]. Ambiente was the first leading trade fair to be affected by the impact of the coronavirus on travelling. Another clearly noticeable factor was Storm Ciara. Business in the halls, however, did not suffer as much as expected, and, in all, large numbers of orders were placed throughout the trends and new products platform. Nevertheless, exhibitors were disappointed with the strong sense of uncertainty among visitors and therefore the absence of quite a few retail channels. Yet those who did travel to Frankfurt benefited from an outstanding ordering environment.
