23 Oct 2023
Messe Frankfurt launches Group-wide transformation project Progress
Messe Frankfurt is back on track for growth, both in Germany and internationally, and is investing in its future. With the global digital transformation project Progress, Messe Frankfurt is acquiring – by 2026 – modern processual and technological tools with a view to systematically increasing its international competitiveness. Through business processes that are strictly geared towards customers, through global Group standards and through the fast and secure availability of knowledge about customers and markets, Messe Frankfurt is increasing the Group’s internal management efficiency and further expanding the benefits it offers exhibitors, visitors and guest organisers. At the same time, the company is laying the foundations for additional data-based B2B marketing services that are provided all year round.