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Digital exhibition stand or showroom with direct order function
With a digital twin of the exhibition stand and the direct order function in the international B2B marketplace Nextrade, the stand can be used 365 days a year for new and existing customers.
Leading suppliers of textile-care technology cancel their participation – Texcare International will not take place in 2021
Leading suppliers of laundry and dry-cleaning technology have used the free cancellation deadline offered by Messe Frankfurt against the background of the pandemic and cancelled their participation in Texcare International 2021 shortly before expiry. In view of this the Advisory Council of the world’s leading textile-care fair have voted to cancel Texcare International for this year because its success can no longer be guaranteed.
Safe in-person trade fairs in Frankfurt
The first in-person trade fairs have already taken place. Messe Frankfurt is ready to resume in-person events with its proven safety and hygiene concept and requirement that everyone be vaccinated, recovered or tested. The first events have already been held successfully, and the next in-person events will be opening their doors in Frankfurt in September.
97 percent of companies want to continue participating in trade fairs
That was the finding of the second round of Messe Frankfurt’s customer survey. Known as the Customer Care Campaign (CCC), the survey was first conducted in autumn 2020 and then repeated in spring 2021. The goal was for local sales partners to contact Messe Frankfurt’s customers during the coronavirus pandemic, inform them of trade fair cancellations and support their efforts to participate in current and future trade fairs – all while invigorating Messe Frankfurt’s sales network.
Trade fair relaunch successful: Nordstil ends with significant increase in exhibitors and visitors
As one of the first and few physical trade fairs this year, the Summer Nordstil offered the long-awaited opportunity over three days to meet in person, to engage in conversation as well as to order directly on site - and thus attracted 70 percent more visitors to Hamburg than to last year's event.
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