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97 percent of companies want to continue participating in trade fairs
That was the finding of the second round of Messe Frankfurt’s customer survey. Known as the Customer Care Campaign (CCC), the survey was first conducted in autumn 2020 and then repeated in spring 2021. The goal was for local sales partners to contact Messe Frankfurt’s customers during the coronavirus pandemic, inform them of trade fair cancellations and support their efforts to participate in current and future trade fairs – all while invigorating Messe Frankfurt’s sales network.
Trade fair relaunch successful: Nordstil ends with significant increase in exhibitors and visitors
As one of the first and few physical trade fairs this year, the Summer Nordstil offered the long-awaited opportunity over three days to meet in person, to engage in conversation as well as to order directly on site - and thus attracted 70 percent more visitors to Hamburg than to last year's event.
New partnership between trade show companies Messe Frankfurt and Messe Friedrichshafen focuses on innovative mobility
Friedrichshafen and Frankfurt am Main, Germany – The Messe Frankfurt and Messe Friedrichshafen trade show companies are planning a new joint venture to strengthen their collective market position and further develop their leading trade shows in the fields of general aviation and urban mobility, the latter with bicycles as its driving force. The aim of the joint venture, to be known as fairnamic GmbH, will be to combine the performance capabilities of the two companies in order toaccompany the global mobility shift, particularly in urban areas, in its best way possible living up to be a truly global leading trade show. Eurobike is thus undergoing a comprehensive change of concept, which will include a relocation of the leading trade show from Lake Constance to Frankfurt starting in 2022.
Messe Frankfurt aiming for €500 million in sales in 2022
Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”
Contact persons Corporate Communications