Sustainable through reuse or recycling
- Modular elements of the Octanorm Maxima system have formed the basic structure for the past five years
- Reusable, individually interchangeable textile graphics provide content and colour
- The flooring is reusable and made from recycled materials (practically no carpet)
- Furniture is rented exclusively
- The roof structure is stored and has been reused for five years
- When all graphics were replaced once due to a change in campaign, the decommissioned materials were turned into promotional gifts through an upcycling project.
Variety through activities and ideas
- The stand was brought to life through a series of interactive games in the activation area
- 2022: a smart postcard offer to take away and send
- 2023/24: table football at the stand
- 2025/26: In a digital throwing game, everyone works on the points score for a charity project.
- The catering options ranged from seasonal and regional dishes to fully vegetarian meals, complemented by a popcorn machine (2025) and barista-made coffee (2026)
- The lighting evolved from postcard-style lamps to disco balls
The consistent commitment to sustainable design has paid off. In 2025, the Messe Frankfurt Locations stand was awarded the Better Stands Gold certification. And for 2026, it is set to be Gold once again.
