In the video interview, she shares insightful perspectives on the ongoing development of the format and the role of Messe Frankfurt as host.
The Future of Marketing – Luisa Knopf on the Success Story of “This is Marketing”
27 Nov 2025
Two weeks ago, "This is Marketing" once again brought together marketing professionals from across Germany here with us in the Festhalle and the Forum. We took the opportunity to speak with CEO & Co-Host Luisa Knopf about the event’s highlights, key trends, and the significance of Frankfurt as a location.