Ideal conditions for growth
- Room to grow: Flexible venues and adaptable spaces allow events to start at a manageable scale and expand step by step.
- Grow with experience: The Messe Frankfurt team brings decades of expertise, providing reliable, scalable processes and infrastructure as events evolve.
- Grow internationally: Frankfurt’s excellent connectivity makes it easy for participants from around the world to attend and helps events reach new audiences.
- Grow within your market: a strong and active network with close proximity to key industries, companies, and decision-makers creates valuable opportunities for networking and greater visibility.
Growth may not be something you can order on demand — but if the conditions are right anywhere, they’re right in Frankfurt.
Here are a few examples:
The International Infrastructure Management & GIS Conference (Esri) began in 2023 on two levels of Kap Europa with around 600 attendees. Just one year later, it had grown to occupy the entire venue, and by April 2026 it had moved to the Congress Center and adjoined Hall 5, welcoming even more participants. Planning for 2027 is underway.
Another success story is This is Marketing. In just four years, attendance grew from 1,800 to 6,000. One reason this was possible was the ability to expand continuously without changing venues. The event grew from the Forum into the Festhalle and will add the neighbouring Congress Center in 2027, with hopes of welcoming more than 8,000 participants. Organiser Luisa Knopf puts it simply: “It’s wonderful to see a community keep growing — and to have a venue that grows with it.”
The E-Waste World, together with the Battery Recycling Expo and Metal Recycling Conference (EBM), found its home at Kap Europa in 2019. From 2023 onwards, the event expanded rapidly: attendee and exhibitor numbers increased, a new ITAD & Circular Electronics sector was added, and additional conference formats were introduced. Throughout that growth, the Messe Frankfurt venues continued to provide the space needed at each stage. Over the years, the event moved from the Forum to the Congress Center, then to Hall 12, and most recently to Hall 3. As organiser Nicola Cahill notes: “Our remarkable growth is, of course, driven by the dynamism of our industry, but also by Frankfurt’s unique advantages as a location. It’s simply the right place for ideas and growth.”
Growth matters beyond B2B events as well. CardMadness, Europe’s leading trading card show, is a good example. After selling out its debut event on one level of Hall 1 this year, the show will simply double its footprint in 2027 by expanding to a second level of the same hall.