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Frankfurt’s Immersive Project: City of Wow!

12 Mar 2026

The city of Frankfurt am Main is World Design Capital 2026! The immersive experience format “Frankfurt: City of Wow!” makes a spectacular debut in this context. 800 years of Frankfurt's city history, urban everyday life, literature, music, and subculture can be felt and experienced.

In a converted high-bay warehouse just a few minutes away from the exhibition grounds, the interactive exhibition first takes visitors on a journey through various Frankfurt specialties, from Eintracht to Goethe to techno. In the thrilling 20-minute immersive large-scale installation, visitors are then transported to the heart of Frankfurt during the imperial era, the Frankfurt National Assembly of 1848, the reconstruction of 1945, and the subsequent Frankfurt economic miracle.

The project is being developed under the leadership of the agencies Nordisk Büro and satis&fy in international cooperation with Media Apparat GmbH and is supported by Messe Frankfurt and the City of Frankfurt am Main.

This impressive journey of discovery is open until the end of the year and is a hot tip for Frankfurt nostalgics, Frankfurt newcomers, visitor groups, and events. All information on tickets and accessibility can be found on the website: https://www.cityofwow.com/.