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Drop shipping function and improved usability: website relaunch of Nextrade

22 Jun 2020

The relaunch of the Nextrade website takes the user experience of the B2B marketplace to a new level: On target group specific subpages, Tina Trade and Nino Next – the two fictitious Nextrade-personae for retailers and suppliers – give a comprehensive overview of all advantages for both target groups in video formats. Furthermore, the product presentation in a four columns grid view makes browsing through the shops even more vivid. The relaunch also introduces the drop shipping function, which allows products to be shipped directly from the supplier to the retailer's end customer.

More efficient product availability and improved usability: At the beginning of July 2020, the Nextrade website will be relaunched with newly developed sub-pages that are specially adapted to the needs of retailers and suppliers. In videos, the two Nextrade personae Tina Trade and Nino Next show, how Nextrade enables retailers to get into personal contact with top brands in the Home & Living sector and what added value the platform creates for suppliers to generate new customers.

"As for the usability of Nextrade, various features are still to come. In addition to the website relaunch, the content link with Conzoom Solutions is to be expanded in the future. Furthermore, possibilities for direct communication via Nextrade are planned. Another focus is on the continuous improvement of the user experience when browsing through the products. With the last update to Shop Layout 2.0, the shops' respective product ranges were transferred to a tile-based grid view and are now presented in a four-column grid. This means that more products can be displayed at the same time and the whole shop looks even clearer and more inviting", explains Philipp Ferger, Managing Director of nmedia and Group Show Director of Tendence and Nordstil.

New functions, new channels: drop shipping and social media

Suppliers as well as retailers and their end customers also benefit from the new drop shipping function. This feature allows retailers to order Nextrade products that are not in stock and have the goods delivered directly from the supplier's warehouse to their end customers – even immediately during or after sales talks with customers in the store. "With drop shipping, retailers and suppliers on Nextrade can meet the needs of the end customers even better, exploit the entire revenues potential and at the same time reduce their own packaging and storage costs", says Nicolaus Gedat, Managing Director of nmedia. With the rollout in Austria, Belgium, Denmark, Finland, France, Luxembourg, the Netherlands, Norway, Poland, Portugal, Sweden, and Switzerland, Nextrade has already gained substantially in importance in Europe. About 40 percent of the shops on Nextrade are international brands encompassing 16 countries beyond Germany. On the retailer side, a third of the total of over 2,000 participants come from abroad.

On Facebook and Instagram, followers are informed about newly opened shops and popular products. Both social media channels provide retailers with valuable impulses for the presentation of new products and trends from the Home & Living sector. Via customer quotes, potential new users also gain insights into individual success stories and the potential of individual retailers and suppliers, which they were able to leverage thanks to Nextrade.

Press information and photographic material:

http://messefrankfurt.com/journalisten

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

www.nextrade.market

Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

www.conzoom.solutions

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

* preliminary figures 2019

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