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Exclusively on Nextrade: virtual showrooms with integrated order function

3 Dec 2020

New highlight feature on the B2B marketplace Nextrade: suppliers can now set up a virtual showroom that is directly connected to the Nextrade order system. Orders can be placed seamlessly from the showroom without system interruption.

With integrated order function: the showrooms on Nextrade
With integrated order function: the showrooms on Nextrade

Suppliers on Nextrade can now open an exclusive, virtual showroom with their own brand profile and highlights of their product range. The introduction of this feature is the B2B marketplace's answer to the growing demand for digital product presentations enabling spatial experiences in 3D. "By setting up their showroom, brands appear in an innovative presentation environment. This inspires retailers and offers support in the presentation of goods", explains Nicolaus Gedat, managing director of nmedia GmbH.

The showrooms were developed in close cooperation with the renowned Frankfurt technology provider The Vatrix. "With The Vatrix we have a leading expert in the field of virtual and augmented reality on our side. In addition, the showrooms have a unique functionality: Through the link with Nextrade, the products can be ordered directly from the showrooms," explains Philipp Ferger, managing director of nmedia GmbH. By clicking on individual products within the showroom, retailers automatically access the product description in the supplier's Nextrade shop and can place their orders seamlessly from there.

Brands on Nextrade open up new touchpoints with their retailers by opening their showrooms - on several channels as the integration of the showrooms is possible not only on the brand's Nextrade shop but also on its own website and other online presences.

Suppliers can choose showrooms in four different sizes and price categories from a modular system. The product presentation includes the integration of released images and 3D objects.

Press information and photographic material:

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With about 2,600 employees at 29 locations, the company generates annual sales of around €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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