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Messe Frankfurt announces launch of Interior Lifestyle Middle East 2020

19 Mar 2019

Three-day trade fair in Dubai aims to address increasing regional demand for mid to high-end consumer goods and gift articles.

Dubai, UAE: Messe Frankfurt Middle East, the regional arm of international trade show and conference organiser Messe Frankfurt GmbH, today (19 March 2019) announced the launch of a new exhibition targeting the wider Middle East, African, and Central Asian markets.

Interior Lifestyle Middle East will debut in March 2020 in Dubai, offering a holistic platform for exhibitors to showcase mid to high-end consumer goods, specifically oriented toward the giving and dining segments, and targeting thousands of retail and corporate buyers across the region.

The annual three-day event will run alongside the Messe Frankfurt Middle East-organised Paperworld Middle East, the region’s premier trade platform for paper, stationery and office supplies. The two shows will take place at the Dubai International Convention and Exhibition Centre.

Simon Mellor, the CEO of Messe Frankfurt Middle East, said Interior Lifestyle Middle East will leverage the existing synergies of Paperworld Middle East, where around a quarter of the 7,000 plus visitors expressed an interest in purchasing gift articles already in 2018.

“Interior Lifestyle Middle East will cater to a vital niche in the market for mid to high-end consumer and lifestyle goods, especially gift articles and dining products and accessories,” said Mellor.

“With a considerable segment of Paperworld Middle East trade buyers also on the lookout for gift articles, Interior Lifestyle Middle East will run concurrently with Paperworld Middle East in order to meet their requirements and build on common synergies of the two shows.”

Interior Lifestyle Middle East 2020 will make its debut in a Middle East and African (MEA) market where demand for dining items such as glassware, tableware and household utensils, continues to rise.

According to analysts Euromonitor International (EMI), the retail value of the MEA dining market was US$1.8 billion in 2018, comprising beverageware (US$719 million), cutlery (US$620 million), and dinnerware (US$473 million).  This figure will rise to be worth nearly US$2.5 billion by 2022, growing at a compound annual growth rate of eight percent.

Exhibitors in Interior Lifestyle Middle East‘s Dining segment will line up an assortment of items such as table decoration and accessories; decorative objects; crystal ware; porcelain, glass and ceramics; metal, gold and silver items; small electric appliances; designer plastic; and storage items.

The annual showcase will also shine the spotlight under the Giving umbrella on the key product groups of corporate gifts; trendy designer and classic gifts; souvenirs; beauty gifts; gourmet gifts; decorative gifts and accessories; photo frames and candles; bags, travel and fashion accessories; and leather goods.

Meanwhile, the 9th edition of Paperworld Middle East is currently taking place at the Dubai International Convention and Exhibition, and concludes tomorrow (20th March 2019).

The annual three-day event will also return for the 10th edition in 2020 with its ‘More than Paper’ theme, offering thousands of regional trade buyers and professionals an unrivalled sourcing platform, presenting everything from school articles, creative materials, and office and business supplies, to party articles, children’s toys and baby lifestyle products.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

* preliminary figures 2018

About Messe Frankfurt Middle East GmbH

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East, The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, Think Light, and the International Conference on Future Mobility.  In 2018, Messe Frankfurt Middle East exhibitions combined featured 6,246 exhibitors from 60 countries, and attracted 140,685 visitors from 135 countries.  For more information, please visit our website at