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Messe Frankfurt works with nmedia and develops international B2B marketplace nextrade

10 Feb 2019

The retail sector in the consumer goods industry has been undergoing an enormous transformation for a while now. Increasing digitisation has been changing and shifting order placements towards digital alternatives. Working with nmedia, Messe Frankfurt has therefore started to develop the digital B2B marketplace nextrade for the consumer goods industry. As well as placing orders at the trade fair in the usual way, retailers can use this central platform for the digital ordering of products and product lines 365 days a year.

Logo of the B2B marketplace nextrade
Logo of the B2B marketplace nextrade

Digital business models are causing massive consolidation in the retail trade. In Germany alone 100,000 retail outlets [1] had to close down between 2000 and 2017. “This is an area where we can see a need for action as well as definite leverage for future success. Messe Frankfurt would therefore like to give exhibitors and retailers some specific support through a new digital web-based ordering tool. In the future, thanks to our sales and marketing partnership with nmedia, Messe Frankfurt will provide exhibitors and visitors to its consumer goods exhibitions with a further tool to give them a competitive edge in an increasingly tough market environment. Like our trade fairs, this tool will create a perfect match between supply and demand,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt.

Messe Frankfurt will be developing nextrade in partnership with nmedia, the market leader in electronic data interchange (EDI) in Europe, and has therefore invested in nmedia GmbH. Using the EDI Clearing Centre, nmedia is already translating the language of suppliers’ and retailers’ IT systems, thus allowing the automated ordering of products and product lines. A fully automated process is now in place, generating orders in the retailer’s system and sending them to the supplier’s system. This makes it possible to save resources and costs while at the same time increasing the level of efficiency for both suppliers and retailers.

Development of the digital B2B marketplace nextrade

All leading suppliers and retailers are already nmedia customers, making nmedia the ideal partner to develop a B2B marketplace for the entire consumer goods industry. To set up nextrade, nmedia will migrate its entire portfolio of 1,000 retailers and 500 suppliers from the EDI platform to the new marketplace. As its sales partner, Messe Frankfurt will acquire new suppliers and retailers wanting to be part of the marketplace.

Each supplier enters their product details on the marketplace platform in a webshop of their own. Once a retailer has been activated by their supplier, they can use nextrade to place centralised, digital orders in each of the webshops, using a single channel, rather than placing orders manually with each supplier. Thanks to the nextrade marketplace, Messe Frankfurt is giving further proof of its partnership in the digital transformation of the industry.

[1] Management Report “Der Strukturwandel im deutschen Handel”, 2019

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Background information about Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at 30 sites and generates an annual revenue of around EUR 715* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction and marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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* Provisional key figures for 2018