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Consumer-goods fair rethought: Tendence 2019

Jul 1, 2018

The completion and consequent availability of Hall 12 offers new possibilities for 2019 onwards. Tendence is taking advantage of this opportunity to adapt the structure of the trade fair more closely to the various forms of trade and the different purchaser groups.

The new structure for Tendence 2019
The new structure for Tendence 2019

The new layout, which only partially follows traditional divisions into product groups, reflects what is happening in the retail trade itself: high street retailers need to become visitor magnets and must reach out to their customers in specifically targeted ways. The changed structure enables retailers, in particular, to find suitable selections of goods at Tendence and then use them in their own individual shops. So, the new concept for Tendence puts customer target groups firmly at the centre of focus in the planning stage and provides inspirational narratives relevant to a variety of lifestyles. For the first time, exhibitors will present their products divided according to trading format, lifestyle and target group.

“The structure of Tendence 2019 reflects more strongly the needs of the customers. That way, retailers can put together their selections at Tendence in a more targeted way and use them in their shops as best suits their needs. That is real added value for the retail trade,” says Philipp Ferger, Group Show Director Tendence.

In future, Tendence will occupy Level 0 in Halls 8, 9, 11 and 12. Additionally, in the ‘International Sourcing’ section in Hall 9.1, suppliers from all over the world will exhibit their product ranges for volume business. In the ‘Sunshine State’ in Hall 11.0, suppliers of seasonal decorations will display products that will be on trend in the spring and summer of the following year. When you visit the ‘Moment Markets’ in Hall 9.0, on the other hand, you will find decorative items for any time in the year and for all occasions.

Together with the ‘Retail Academy’, the changes have been planned with a careful eye to the trading formats of small and medium sized retailers. In the Design City in Hall 12.0, visitors will discover products at the higher end of the market, including traditional, timeless designs as well as modern purist ones. Hall 8.0 will house the ‘Style City’ with its different districts. The hall is to be fitted out like a concept store where visitors can dip into a variety of lifestyle scenarios. Be it ‘Modern’, ‘Earth’, ‘Urban’, ‘Cosy’ or ‘Adventure’ – they will be able to get inspiration from a number of different lifestyles and a huge variety of products.

In addition, specially dedicated areas create inspirational highlights within ‘Style City’ and provide further narratives for the target groups. Accordingly, each individual district in Hall 8.0 will have its own market place, which picks up on the style of that particular district, emphasises it and brings it to life in a crystallised form at the show. Visitors will find a cornucopia of inspiration for their own shops and businesses. Colour-coding and the use of pictograms will also make it easier to navigate through the various lifestyles presented in the halls.

Tendence will take place from 29 June to 02 July 2019.

The new structure for Tendence 2019

On the internet

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Tendence – international trade fair for consumer goods

Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: I I

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