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The summer must-have: Tendence 2018

Jun 28, 2018

Retailers need innovative assortments, appealing product presentations and sustainable customer loyalty programmes to attract more consumer attention against fierce competition in the trade. With new ideas, special presentations and collaborations, Tendence from 30 June to 3 July 2018 will generate impulses for the sector and offer visitors innovative solutions for a competitive future.

Making shopping a great experience: concept-store inspirations at Tendence
Making shopping a great experience: concept-store inspirations at Tendence

From Saturday, 960 [1] exhibitors from 50 countries will present their latest products to an audience of trade buyers at Tendence in Frankfurt am Main. After Germany, most exhibitors come from the Netherlands, China, Denmark, Vietnam, India, Sweden, Finland, Poland, Austria and Belgium. At 46 percent, internationality remains stable at last year’s level. Over the four days of the fair, making business contacts, the trend show, cultivating business relations and placing orders will take place on an unchanged 94,600 [2] square metres of exhibition space. To ensure a balance between the international high-volume business and German and European companies focusing on the small to medium-sized retail trade, the number of exhibitors in the sourcing segment has been reduced. Thus, Tendence will do justice to its function as an event for all forms and sizes of the trade for both seasons (autumn / winter and spring / summer) and take even better account of the growing significance of events and product presentation in the retail trade with a variety of new activities.

“Tendence is the summer event for the sector where we show the trade the way to a competitive future. In this connection, the high-grade special presentations at Tendence make the fair a unique platform with important value added, especially for small to medium-sized retailers. Our primary aim is to offer visitors innovative solutions for a competitive future”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH.

As a source of inspiration for the trade, the international order platform in the second half of the year offers valuable input and expertise via an extensive complementary programme of events and special shows such as Tendence.Impulse, Outdoor Living, Concept Store Inspirations and the Tendence Academy. Moreover, trade visitors of the concurrent Gardiente trade fair for garden furniture and parasols can profit from the vast range of products at Tendence and attend both events thanks to a special free shuttle service between the two sites. Naturally, this also applies, vice versa, to Tendence visitors who benefit from an even more varied spectrum of outdoor-living products. New formats, such as the Pioneers of Lifestyle conference, the Paper & Friends area and Roots of Scandinavia help the trade meet the daily, multi-faceted challenges facing it. Increasingly, retail outlets are becoming a creative area for sensory and personal experiences. Deceleration through activity will become the trend for tomorrow’s businesses. Thus, the trade must search more for hybrid concepts to attract customers. And buyers can find ideas for this at Tendence.

“For our members, Tendence is an important date on the trade-fair calendar! Accordingly, I am delighted that there has been so much news over recent months about the complementary programme of events, special shows and new target groups. I think that Tendence is rapidly developing in conceptual terms, which will certainly make it more attractive and result in new groups of visitors and exhibitors”, says Lars Adler, Chairman of the Board of the European Lifestyle Association (Europäischer Verband Lifestyle – EVL).

Consumer-goods fair rethought: what will change at Tendence 2019

Skilfully increase sales through the right mix: the Village at Tendence shows how
Skilfully increase sales through the right mix: the Village at Tendence shows how

The completion and subsequent occupation of Hall 12 will offer a variety of new opportunities from next year. Tendence is taking advantage of this to adapt the structure of the fair even more towards the various retail forms and buyer target groups. The new layout, which will only retain classic product groups to a certain extent, reflects what is happening in the retail trade: the bricks-and-mortar trade must develop into a magnet for customers and appeal to them in a targeted way. Thanks to this new structure, retailers will be able to compile their assortments at Tendence and introduce them into their shops. Together with the Retail Academy, the changes to individual areas have been planned to focus strongly on one particular form of the retail trade: small to medium-sized retailers.
In future, Tendence will occupy Halls 8.0 (Lifestyle), 12.0 (Design), 9.0 (Seasonal Decoration – mixed collections for autumn / winter and spring / summer), 11.0 (Seasonal Decoration – spring / summer), 9.1 (International Sourcing), as well as outdoor area F11 with Outdoor Living.

Tendence 2018 takes place from 30 June to 3 July 2018.

Complete complementary programme  

[1] FKM certified, 2017: 1,096 exhibitors from 54 countries

[2] FKM certified, 2017: 94,600 square metres of exhibition space (gross)

Further information
about the planning and structure of Tendence from 2019 will be provided at the international press conference in the ‘Dependance’ building, Room Atrium at 09.30 hrs on the Sunday of the fair, 1 July 2018. Journalists interested in attending are asked to register in advance by sending an email to

On the internet

You will find further information and high-resolution photographs at :


Tendence – international trade fair for consumer goods

Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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