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Final Report: Nordstil – Hanseatic, practical, good

Aug 13, 2018

Three days of Nordstil: lifestyle and trend products from 800 exhibitors, events, workshops, live presentations and much more. The rich variety of goods for the North put the 13,500 trade visitors in a buying mood and encouraged them to place orders while making new contacts. The trade fair’s new date – at the end of the northern German summer holiday season – also contributed to the buoyant mood in the exhibition halls.

Visitors learn about this year’s Christmas trends in Nordstil’s “Village”.
Visitors learn about this year’s Christmas trends in Nordstil’s “Village”.

With 800 exhibitors [1] from Germany and Europe and 13,500 visitors [2], mainly from northern Germany, Denmark and the Netherlands, Nordstil is the ordering fair for the North. “Nordstil’s success is built on offering a wide range of products and services. Certainly, some exhibitors and visitors have yet to adapt to the new date at the end of the summer holidays. But with its extensive programme of supporting events tailored to the North German retail trade and a dash of Nordic spirit, it focuses precisely on the needs of its customers. Proximity is our trump card – and that is also reflected in the high level of visitor satisfaction. Because of this – on our 10th anniversary – we have extended our contract with Messe Hamburg for another five years,” says Binu Thomas, Head of Nordstil.

Thomas Grothkopp, Managing Director of the trade association Wohnen und Büro e.V. (HWB) is also positive in his assessment. “The summer Nordstil lived up to its name: a summery atmosphere and pleasant temperatures in the halls clearly boosted the retail trade’s interest in new products. Trade visitors gladly accepted their new and future suppliers’ invitation to discover, learn, order and discuss,” he concludes with some satisfaction. The trade fair featured new items for kitchens, homes and gardens, as well as gifts and stationery, jewellery and fashion on ten hall levels of the Messe Hamburg exhibition centre.

Exhibitor statements

Exhibitors at Nordstil were highly satisfied with visitor footfall and the quality of the buyers. They use the fair intensively to make new contacts and renew relationships with their existing customers.

Jan Philippi, owner of Philippi

“The atmosphere in Hall A4 was wonderful – like a large and very lively market square. Visitors loved our new products and we are completely satisfied with the orders we received. People appreciated the new date of the fair which fits in well with our business planning.”

Pascal Teitink, International Sales Manager, Jodeco Glass B.V.

“For us, Nordstil is the most important trade fair in northern Germany. The discussions we had at our stand were very fruitful and we are delighted with the results. The new date for the trade fair is very welcome and our clientèle clearly share our enthusiasm for this change.”

Ralf R. Dambruch, Key Account Manager, Rudolf Schaffer GmbH & Co. KG

“We made some valuable contacts and are very satisfied with the results we achieved at the fair. As a new exhibitor, we see Nordstil as a good platform for expanding our business, attracting new customers and welcoming existing ones.”

Liang Yang, Managing Director, iCrush GmbH

“This is the eighth time that we have exhibited at Nordstil. Our stand grows each year and every appearance has been a little more successful than the last. Moreover, we are delighted that Nordstil was attended by such a large number of visitors and customers from Germany and abroad. The new date is also very attractive to us.”

Whales were also to be seen at Nordstil on the stand of Sigikid.
Whales were also to be seen at Nordstil on the stand of Sigikid.

Nordstil trends: More is more

Courage to be colourful – dark berry tones, purple and dark blue are the colours for the coming season. Why? Because in the autumn and winter of 2018, everyone will be looking for a little bit more – more colour, more glamour, more elegance. Heavy fabrics, like velvet, meet brass elements and gold ornaments. Marble and terrazzo, as well as the classic Viennese weave, are making a comeback in home accessories. But Scandinavian minimalism continues to have a strong presence – probably because the style is simple yet extremely adaptable. When leaves are falling and crackling frost adorns the fields, natural light wood, stoneware, ceramics, wickerwork and woollen fabrics create an atmosphere of cosiness and comfort. Decorations on and around Christmas trees this year will be mainly silver, sometimes combined with dark blue elements.

Ocean giants are another important visual theme for the coming season: whales embellish postcards and cushions, and make cuddly friends for small children’s bedrooms. Other children's motifs continue to have an exotic theme: a whole host of animals – from llamas and flamingos to parrots, pandas and sloths – decorate drinking bottles, snack boxes, pens and stationery.

Secrets of success for the retail trade

Why not try something totally different? True to the motto “Spray it, don’t say it”, graffiti artist Marcel Schminke provided plenty of inspiration for shop designs and product presentations which are guaranteed to catch the eye. Nordstil also showed retailers how they can best prepare for the coming autumn and winter seasons, e.g. by integrating new lifestyle trends into Christmas gift packaging, developing close proximity even with online customers or optimising personal sales expertise. Retailers made full use of the workshops, lectures, trend presentations and live demonstrations at Nordstil on all three days of the fair and drew inspiration from the events.

The next Nordstil will take place from 12 – 14 January 2019.

[1] In Summer 2017, 796 exhibitors presented their wares at Nordstil.

[2] In Summer 2017, 14,298 buyers visited Nordstil.

Nordstil – regional ordering days in Hamburg

Nordstil is the regional ordering platform for the North. It features a wide product range, covering four segments: Home & Garden, Style & Design, Gifts & Stationery, and Jewellery & Fashion. Nordstil is the regional ordering platform for spring and summer business and then again for autumn, winter and Christmas business.

Information for journalists:

Further details about Nordstil can be found at

You can follow Nordstil on Twitter with the hashtag #nordstil:  

Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,400 at around 30 sites and generates annual sales of around EUR 669 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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