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2018 Ambiente film presents “The Show” at a new level of emotive impact

Oct 26, 2017

What sustains us, what do we find soothing, what relaxes us, and what is called ambiance - Ambiente - by everyone? A place with an amazing amount of variety, a place of creative design, and a place with an exciting buzz.

The new Ambiente film has been designed so that Ambiente speaks to the viewer’s emotions at a new level of impact – both visually and verbally. The images are accompanied by background music, and a poetry slammer captivates the audience in unexpected ways. “The video shows Ambiente in all its uniqueness – a place of positive emotions, inspiration and encounters, in other words: as a unique trade fair experience, as this is what it is. We tell its story both through expressive imagery and also verbally, in a new, “unheard-of” manner. So the viewer is captivated, and the film conveys to the audience the spirit of Ambiente as an enormously multi-faceted global business event,” says Yvonne Clemens, Head of Marketing Communication & Advertising for the two consumer goods exhibitions Ambiente and Tendence organised by Messe Frankfurt.

The text describes Ambiente with engaging words and verses that touch the audience. This creates a new image of “The Show”. The camera movements, too, draw the audience directly into the hustle and bustle of the trade fair. Thanks to extreme changeovers, slow motion and time lapses, the viewer is right there, experiencing the trade fair “live” in all its facets. The concept, texts, design and technical implementation are handled by Mai Communications GmbH from Frankfurt am Main.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from almost 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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