“Festival of Motoring Istanbul” which will be organized by Messe Frankfurt and Intercity Istanbul Park has been launched. The festival which is planned for the third quarter of 2018 will be organized for the first time.
Messe Frankfurt, the world’s oldest official fair organizer with 777 years of history is cooperating with Intercity; the biggest fleet leasing company in Turkey for this project. Intercity is celebrating its 25th anniversary as the pioneer of the sector and operates one of the world’s most advanced and equipped circuits, Intercity Istanbul Park. Goodwood, the founder and host of the benchmark event of its kind, “Festival of Speed” supports this cooperation in terms of consultancy and content.
The launch of the event was on 23rd of November in Intercity Istanbul Park.
Michael Johannes Vice President of Messe Frankfurt, Vural Ak Chairman of Intercity İstanbul Park, James Bebbington Project Manager of Goodwood Corporation and Tayfun Yardim Managing Director of Messe Frankfurt Istanbul were the speakers present in the launch organized by Messe Frankfurt and Intercity Istanbul Park.
After a great animated video of Intercity Istanbul Park, the first speaker was Intercity Istanbul Chairman Vural Ak. Vural Ak stated that it is a great pleasure to host this big organization in Istanbul Park and to be one of the organizers of this project which will be a first in Turkey and in the region.
Managing Director of Messe Frankfurt Istanbul Tayfun Yardim gave detailed information about the festival’s content. Yardim said; “We are excited to realize a pioneering organization full of innovations and never seen before content in Turkey and the region. Festival of Motoring is a festival for the whole family addressing the senses. We are expecting everybody who wants to see, hear, touch and feel all kinds of motoring to our festival in order to experience it”.
A pioneering event to take place in 2018
‘’Festival of Motoring’’ is planned for September 2018 and will address all the
SEE – Not only you will be able to experience all kinds of contemporary and classic cars, but also a wide range of mobility from off shore race boats to classic tractors and even aviation shows to world record trials.
TOUCH – Unlike the classic motorshow concept, almost all exhibited vehicles will also be used actively in shows and will also be displayed in exhibition areas open to public.
HEAR – A feast for the ears: All exhibited vehicles will be used in alternative circuits for different activities so the visitors will have the chance to hear all kinds of mobility and motorsports history players. Plus, there will be concerts and live music all around for the tired ears.
FEEL – Apart from test drives, taxi rides with professional race and test pilots, visitors will also have the chance to personally experience the action with driving schools, go-kart, simulators and many other surprise driving&riding activities.
TASTE – The guests will be offered a great variety of exclusive samples from Turkey’s rich cuisine and also the world’s outstanding offers in many different cafés,restaurants and special lounges.
About Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and
online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel andfood services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
About Intercity and Intercity Istanbul Park
Intercity started the fleet leasing business in Turkey and it was established in 1992. It gives the best and most extensive services to its customers with its own service points and contracted service points all over the country. It is the greatest vehicle leasing company in our country with its fleet that has almost 50.000 vehicles.
Intercity has regional managements, service points and second hand sale points in Istanbul, which is its center, and in Izmir, Ankara, Adana, Bursa, Samsun, Fethiye and Antalya.
At the same time, it is the leader second hand vehicle selling company since it sells approximately 20.000-second hand vehicles annually in these areas. Intercity’s professional staff includes more than 650 persons and it is still the leader of sector with a market share of 15%.
Intercity acquired the operation rights of Istanbul Park, which is considered as one of the world’s best Formula 1TM tracks, at the end of 2012. The corroding facility has been granted to the economy and automobile world. An additional investment of approximately 100 million Dollars has been made for the track and the given services.
Under the management of Intercity; Istanbul Park track became an automotive, motor sports, Re&Dev and attraction center of the world’s most prestigious activities, active for 365 days, focused on our country’s most important traffic accidents prevention and safe driving training according to international standards.
- Press release Festival of Motoring (PDF, 160 KB)