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Podcast: Hybrid trade fair format

How does a hybrid trade fair work?

"Every crisis offers new opportunities", Jenny Engelhardt, Senior Project Manager at Even-It and digital expert in the trade fair industry, explains the advantages of digital additions to events in the podcast with Marlene Hammel, Media Relations Manager Mobility & Logistics at Messe Frankfurt. In the podcast, both talk about whether hybrid trade fairs and events will be an integral part of the event landscape in the future.

What opportunities does participation in a hybrid event bring for exhibiting companies? How does the interaction with visitors and participants work? How can the professional contact network be expanded on digital platforms?

The addition of a digital platform gives a whole new meaning to the expansion of one's own network. Using an exemplary process, Jenny Engelhardt shows how participants can get the best out of hybrid events and what advantages the digital extensions bring with them. Personal video calls, roundtables or AI-supported matchmaking - hybrid events thrive on opportunities to interact with each other.

We present more about Messe Frankfurt's new hybrid formats in our interview with Marlene Hammel and Jenny Engelhardt: