Together with its subsidiary, Mesago Messe Frankfurt, the company has created the technical requirements to enable its customers to continue to meet with business partners even in times of lockdown.
In designing the digital formats, exhibitors and visitors were able to enter into a lively dialogue. In autumn 2020, participants of Hypermotion, Formnext and Cleanzone were already using the diverse online offerings to network with their business partners and find out about new trends.
Martina Bergmann, Managing Director of Messe Frankfurt Medien und Service GmbH and Vice President Digital Products & Web Solutions for the Messe Frankfurt Group: “The organisational and technical challenges were immense, but thanks to our colleagues’ commitment, we were able to find solutions in record time. The new digital formats present us with huge opportunities to expand the reach of our event brands and to generate new revenue streams. They also allow us to give our exhibitors and trade visitors our full support for their own lead generation activities. Our customers will continue to enjoy the benefits of our digital programme even after we resume holding physical trade fairs.”