Messe Frankfurt is tapping into an exciting growing market for the textile manufacturing industry: In collaboration with WTiN (World Textile Information Network), Messe Frankfurt is creating a new platform for digital textile printing technologies called Avanprint. Avanprint will be launched from 15 to 18 February 2016 – at the Texworld and Apparel Sourcing international shows in Paris. The presentation will then be refreshed annually in parallel with the Paris winter textile exhibitions. Our partners in this venture, WTiN, have recently signed a joint agreement to promote this new focus in the area of apparel fabrics and sourcing.
Textile printing machines, inks, software and services – Avanprint will be offering the latest developments in digital print technologies. ‘With our new show Avanprint, we are creating an innovative platform for digital print on fabrics and, with that, new sales opportunities for forward-thinking exhibitors and visitors that are passionate about design. At the same time, we are expanding our global portfolio in a strong and growing market. In WTiN, we are very happy to have found a partner with extensive knowledge, longstanding experience and a global network,’ said Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt when signing the contract.
WTiN representative Managing Director Mark Jarvis stated: “WTiN maintains close liaison with the digital textile printing technology community and received a clear message that this rapidly maturing sector would value its own exhibition platform, in order to expand its interaction with manufacturers, brands and retailers. We have a longstanding and positive relationship as a publishing partner with Messe Frankfurt’s textile shows and it was natural that the two companies would work together on this project. WTiN brings its intimate knowledge of the digital textile printing market, gained through ten years of publishing Digital Textile magazine, while Messe Frankfurt offers its organisational strength and the opportunity to co-locate with a set of already successful textile exhibitions.”
The new product area offers huge potential for growth as the new technologies create competitive edges: Printing processes have been streamlined and accelerated. New printers can reach top speeds of 75 metres per minute. The new machines also reward in sustainability terms: New technologies use a third of conventional water consumption along with environmentally friendly inks, considerably relieving the strain on resources. In addition, the new printers impress with significantly improved colour fastness. Outstanding printing quality now reaches around 1400 x 1400 dpi allowing textile designers to be more creative and flexible in their work using enhanced models and forms. Textile agents also are able to react to changing consumer needs quickly and individually.
Establishing new developments
Despite their competitive advantage, these developments are only just beginning to filter through to the market. Barely an estimated two to three percent of textile prints are produced digitally. However, an annual growth rate of 25 percent is expected globally. By 2017, the rate of digital textile prints should increase to five percent. Digital printing technologies show the highest potential for growth in the field of apparel fabric and fashion and made up 45 percent of digital print products on the global market in 2014.
Messe Frankfurt: Global market leader for textile shows
Twice a year – in February and September – Messe Frankfurt France organises Texworld und Apparel Sourcing exhibitions in Paris. Every six months, Le Bourget exhibition grounds host up to 15,000 visitors and around 1,200 international exhibitors. All around the world, Messe Frankfurt, the global market leader for textile trade fairs, stages events for the textile manufacturing industry. The ‘Texpertise Network’ currently encompasses 45 textile events in 10 countries.
For further information on worldwide textile trade fairs by Messe Frankfurt please visit: www.texpertise-network.com
Backgrond information WTiN
World Textile Information Network (WTiN) is a business-to-business information provider delivering unmatched analysis and insight into the global textile manufacturing industry. WTiN’s web portal wtin.com and portfolio of publications, both magazines & event newspapers, are recognised for their authority and knowledge. With over 100 years history, WTiN is an integral part of the textile manufacturing community providing the highest quality business, technical & market intelligence for decision makers worldwide. wtin.com
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €550* million in sales and employing some 2,200* people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 120* trade fairs, of which more than half took place outside Germany. Comprising an area of 578,000 square metres, Messe Frankfurt’s exhibition grounds are home to 10 exhibition halls. The company also operates two congress centres. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
Further information on the company can be found at http://m-es.se/Fj86
*Preliminary Figures (2014)
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