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New look and feel for the Congress Center

Interview with Romina Gowin-Becker, Director Project Management Congresses

Over the past few months, the interior of the Congress Center Messe Frankfurt (CMF) has been given a complete makeover: this means a brand new interior design and state-of-the-art equipment and facilities.

We spoke with Romina Gowin-Becker, Director Project Management Congresses at Messe Frankfurt GmbH, and asked what sets the new, modernised Congress Center apart.

Romina Gowin-Becker, Director Project Management Congresses at Messe Frankfurt GmbH
Romina Gowin-Becker, Director Project Management Congresses at Messe Frankfurt GmbH

Congress Center Messe Frankfurt’s renovations are now complete, and the CMF has a brand-new look. What has been done these past weeks and months?
The Congress Center Messe Frankfurt is one of the leading congress and event venues in Germany, and we have equipped it even better for the future. Not only have we introduced functional improvements, such as in building and security technology, but our renovation efforts also focused on interior decoration and design changes. Now we are once again ready for congresses, conventions and many other events in the CMF. Every year we play host to 250 trade fairs, congresses and other events at Messe Frankfurt’s locations. Many organizers make use of Kap Europa, the Festhalle or the Congress Center for these events.

What is it that distinguishes the new look and feel of the CMF? What can organizers and participants look forward to?
With regard to building and security technology, we have focused on the amenities that are of particular importance to our customers when holding events. For example, we have expanded the entire network infrastructure, installed new screens for our digital signage system, permanently set up projectors in the conference rooms and replaced the existing screens with special projection surfaces.

The interior design and visuals have also undergone numerous changes. One of the things that stands out most is the CMF’s new neutral colour concept, which extends throughout the complex. Thanks to the new wall design in the foyers and the links to the adjacent Hall 5 (currently under construction and scheduled for completion in 2023), the rooms are even brighter and airier than before. All conference rooms have been given new floor coverings, while the entire marble floor in the main foyer has been refurbished completely. The toilet facilities have also been modernised. One of the visual highlights is sure to be the new registration counter in the reception area, which has already earned a German Design Award “Special Mention” in the Excellent Product Design (Office Furniture) category. It is something we are very proud of. The entire new design was designed by the Ippolito Fleitz Group in Stuttgart.

How are things currently operating during the coronavirus crisis? The CMF is ready for business, and the first events have already been announced, including the Handelsblatt Banking Summit on 2 and 3 September 2020. The resumption of these initial events has been made possible by an extensive hygiene concept that has been approved by the authorities. This concept ensures that official regulations and recommendations are implemented and observed by both the organiser and Messe Frankfurt. Key aspects include the provision of general hygiene information (particularly regarding distancing rules), disinfection, face masks, a new ticketing process that facilitates contact tracing in the event of infection, cleaning of areas and surfaces that are frequently used/touched, and – extremely important – ensuring that indoor air is replaced several times a day. By the way, organizers and other interested parties can view the entire protection and hygiene concept on our website.

Apart from its striking new look and feel, what makes the Congress Center Messe Frankfurt such a uniquely attractive venue for organizers?
The CMF is both self-contained and an integral part of the exhibition grounds. Its direct links to the new Hall 5 (18,000 m² hall area over two levels from 2023), the Festhalle and the Forum offer tremendous scope for all manner of event concepts. And for those who really want to think big, the CMF is linked to all eleven exhibition halls by the Via Mobile moving walkway. The entire complex is located at the heart of Frankfurt, within walking distance of nearly 12,000 hotel rooms of all categories. There are also excellent public transport links. Things don’t get any more convenient than this!

The interview took place on 1 September 2020.

See all the details of the CMF