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06.04.2016 B2B supplier portal – Messe Frankfurt relaunches


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Messe Frankfurt has revised the B2B supplier portal and gone live. The portal serves as a platform for exhibiting companies to present themselves and their products year-round as well as to establish and maintain business relationships between suppliers and commercial buyers.

“Approximately 21,000 Messe Frankfurt exhibitors, many of whom are market-leading suppliers as well as a large number of buyers use the online portal. Since the launch of in 2006, the number of company and product presentations including the number of users have risen steadily,” says Klaus Reinke, Chief of Corporate Strategy & Organization and member of the management of Messe Frankfurt, in summarising the success of the portal.

The ever-growing interest in online business matching has moved Messe Frankfurt to revise and develop new technical possibilities accordingly.

The goals relaunch carried out by the Dexperty team -digital experts at Messe Frankfurt- were to live up to the motto “Search for a product. Gain a world of contacts.” by optimising navigation, offering new features and an innovative design. The result was thus a comprehensive redesign of the platform.

The key innovative features and improvements to the new include: a new dashboard that displays new messages, new contact requests and new business matching results, thus making it easier to establish contacts as well as a responsive design for optimised use on mobile end devices. The structure of the B2B supplier portal, which is based on the key topics of Messe Frankfurt, focusses on six industry clusters (Habitation & Living, Textiles & Clothing, Automotive & Infrastructure, Electronics & Electrical Engineering, Industrial Equipment & Plant Manufacturing as well as Entertainment & IT). The platform can be used by consumers globally in German, English and simplified Chinese.

Klaus Reinke, in speaking about the future of the portal explains, “ is a key component of the digital strategy at Messe Frankfurt and fills the period between events. The successful relaunch has helped us to elevate the B2B supplier portal to a completely new level with added modern features and optimisation specifically for mobile access. Plans to open the platform to event exhibitors at Messe Frankfurt in other countries such as China, France or USA are already in the works. Additional technical and content enhancements are scheduled for the future."


Year-round visibility of supply and comprehensive overview of the market

Whereas suppliers primarily use to present their products and services year-round as well as for soliciting, the supplier portal helps buyers primarily to explore the market and make specific searches for vendors worldwide.

Search features have been optimised for a better user experience and make it easier for commercial buyers to find offers displayed. Optimised contact options make communicating with potential business partners convenient and simple. What’s more, the business matching feature makes it possible to automatically send notifications when new offers have been placed in the corresponding “Wizards” in in the areas of interest of potential buyers.

Currently, all exhibitors of events at Messe Frankfurt at the Frankfurt am Main location can use the B2B supplier portal to present their companies and products. This service is available as part of the media package which includes the company's presentation and up to five product presentations. Paid for online marketing add-ons such as additional content, links to websites, shops or social media channels as well as videos can help to further expand such an online presence.

Buyers and prospective buyers can register for free on, create a personal user profile and use the entire range of services offered by the B2B platform. The online portal offers them the ability to find suitable suppliers, service providers and partners. Thanks to the cross-industry search feature, buyers have a broad overview of the entire offering on the market. They can get information about suitable suppliers and contact them directly.


Background on Dexperty – digital expertise by Messe Frankfurt

Dexperty is a brand of Messe Frankfurt for developing and pooling the growing number of digital services and products for exhibitors and visitors. Dexperty delivers optimised offerings for successful "business matching" in the communities related to the events organised by Messe Frankfurt. In addition to numerous social media platforms, they also include, special interest offerings, mobile apps and optimised advertising options on the online platforms of Messe Frankfurt. Further information at:


Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €645* million in sales and employing 2,297* people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 40 locations around the globe. In 2015, Messe Frankfurt organised a total of 132* trade fairs, of which more than half took place outside Germany.

Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres.The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds.Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at:

* preliminary numbers (2015)

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