Fast accesses

For journalists

30.10.2012 Into the future with the new "dexperty" brand

Messe Frankfurt's digital expertise is taking on a form of its own

As the business world has been increasingly digitizing in the past few years, Messe Frankfurt has massively developed its portfolio of digital products and services. Since October of 2012, it has unified numerous digital developments and services for its trade fairs, conventions and events under a single new brand: dexperty.

"The name stands for the collected expertise, with which we accompany our customers in the digital world", says Kai Hattendorf, Head of Digital Business at Messe Frankfurt. "We are tapping into the abundance of opportunities provided by the internet and mobile technologies as drivers for daily B2B business and thus effectively extending Messe Frankfurt's core competence to include the digital world. This allows for aligning supply and demand around the globe and around the clock."

The portfolio is roughly divided into three focus areas. "Primary emphasis is placed on optimum presentation of the exhibitors and their product in catalogues, on event websites and on the international B2B portal as well as the ability to find them using standard search engines", says Dr. Ulrich Thieme, Head of Digital Products. "This includes producing online videos and running the video portal with trade fair reports, interviews and product presentations."

Another focal point consists of the variety of options for online advertising such as low-wastage banner advertisements in Messe Frankfurt apps and websites, which attracted close to six million visitors in 2011 alone.

The third focus consists of developing innovative new online services for exhibitors and trade visitors. This includes apps for mobile devices, which have already been opened more than 65,000 times in 2012 and which have become irreplaceable sources of orientation for trade fair visits. Valuable tools also include the various networking portals for the textile and consumer goods industry, which brings business partners together before, during and after the trade fair events. "The forward-looking topic Business Matching is being transferred to the digital world and raised to a whole new level due to semantic technology," says Thieme. Therefore users can efficiently develop their international networks and find potential customers or suppliers, which suit their needs down to the most minute details.

Further information:


Messe Frankfurt background information

Messe Frankfurt is the largest German trade fair company with an annual turnover of 467.5 million euros and 1,725 employees around the world. The company group consists of a global network of 28 subsidiaries and approximately 50 international sales partners. Messe Frankfurt is therefore present for its customers in over 150 countries. Made by Messe Frankfurt events are organized in more than 30 locations around the world. In 2011 Messe Frankfurt organized 100 trade fairs, more than half of which were outside of Germany. Messe Frankfurt's 578,000 square-meter trade fair grounds include ten halls and a convention centre. The company is a public sector business, of which the city of Frankfurt owns 60 percent and the federal state of Hesse owns 40 percent.

Further information: