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09.06.2015 Messe Frankfurt's Digital Business division will be working with Rocket Communications

Frankfurt/Berlin, June 9, 2015 - Messe Frankfurt's Digital Business division and Rocket Communications will be working together in the future. The Berlin-based agency, which is part of Rocket Internet, will be supporting the trade fair organiser's digital team with the further development of its digital brand dexperty and its communication activities.

"As a trade fair company, we are taking on the challenges associated with digitalisation. This requires a dynamic approach coupled with perseverance. With Rocket Communications, we will have support in this endeavour from an agency, which is itself facing the same exact challenges as part of its everyday activities", explained Kai Hattendorf, Head of Digital Business at Messe Frankfurt.

Trade fairs are changing and we are focusing on the digitalisation of conventional industries and business areas. We are looking forward to pushing ahead with and experiencing digital transformation together with dexperty and Messe Frankfurt", said Nils Seger, co-founder of RCKT. Rocket Communications

 

Background information on Dexperty – digital expertise by Messe Frankfurt
Dexperty is the new Messe Frankfurt brand for the development and bundling of a growing number of digital products and services for exhibitors and visitors. Dexperty provides optimized offerings for successful "business matching" in the communities surrounding Messe Frankfurt events. In addition to numerous social media platforms, these include productpilot.com, productpilot.tv, special interest offerings, mobile apps and optimized advertising options on Messe Frankfurt's online platforms. For further details, see www.dexperty.com

 

Background information on Messe Frankfurt
Messe Frankfurt is one of the world's leading trade fair organisers, generating around € 550* million in sales and employing more than 2,200* people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised 120* trade fairs, of which more than half took place outside Germany.

Comprising an area of 578,000 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

Further information on the company can be found at www.messefrankfurt.com

* preliminary figures (2014)

 

About Rocket Communications
RCKT. Rocket Communications (www.rckt.com) is a full-service communications agency for digital change. The Berlin-based agency is a subsidiary of Rocket Internet SE, one of the world’s largest Internet platforms. RCKT. started in February, 2015 and has more than 50 employees. RCKT.’s clients include primarily startups and businesses from the Rocket Internet portfolio. Rocket Communications is lead by Andreas Winiarski (Founder and Managing Partner) and Nils Seger (Co-Founder) as well as Lisa Teicher (Branding/Content Director) and Karolin Hewelt (Agenda/PR Director).

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