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Dexperty - Digital expertise by Messe Frankfurt

Brand name
dexperty – digital expertise by Messe Frankfurt
A play on words using “digital” and “expertise”

Brief description
Unifying a multitude of Messe Frankfurt’s digital services for exhibitors and visitors under an independent umbrella brand. dexperty provides optimized offerings for successful business matching in the communities surrounding Messe Frankfurt's events.

Visits
2,9 million* visitors to our trade fair events worldwide in 2012
6,2 million visitors to our websites in 2012

 

Portfolio of products and services

  • Banner advertising on the Messe Frankfurt websites and in mobile apps
  • Search (innovations etc.) on the websites of the individual trade fair events
  • 4 event-specific Business Matching portals for the textile and consumer goods industry in 2012
  • productpilot.com was launched in 2006 as a business matching portal across all events. In 2012 it had close to 100,000 registered users and 150,000 monthly visitors
  • Specialty programs “Special Interest
  • Mobile Apps for almost 20 events, available for iOS und Android, more than 75,000 Downloads in 2012
  • productpilot.tv Video portal with trade fair reports as well as exhibitor and product films
  • Social Media including 200 Social Media platforms such as blogs, Twitter, Facebook and Youtube channels.

 

February 2013