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17.11.2016 Messe Frankfurt digitises traffic management

New Central Traffic Management system facilitates faster set-up and dismantling

Digitisation of intelligent transport systems also to be focus of new Frankfurt event in November 2017

Digitisation is forging ahead – not least at Messe Frankfurt, whose new Central Traffic Management (CeTraM) system is now one of the most advanced traffic management systems in the German trade fair sector. The main advantage offered by the system is that it speeds up set-up and dismantling at events. This is made possible by permanently monitoring spaces and vehicles on the exhibition grounds and Rebstock car park, where Messe Frankfurt has set up a new check-in for up to 500 vehicles. Here, all incoming trucks must register beforehand instead of driving onto the exhibition grounds directly as before. The truck drivers are required to wait there until they receive authorisation to proceed – at peak set-up and dismantling times, this is sent by text message to their mobile phones.

Oliver Schell, Vice President Logistics and Central Purchasing at Messe Frankfurt, explains: “We have been aware for a long time that we needed to more actively control traffic here. The catalyst for this was the construction of Hall 12 and the resulting loss of areas that had been used for traffic and logistics. We had to act fast, because unless the processes were digitised, it would have become impossible to effectively manage truck traffic during set-up and dismantling. Due to the fact that there is no direct line of sight from the new assembly point in the Rebstock car park to our exhibition grounds, it would no longer have been possible to control traffic manually as was done in the past.”

Messe Frankfurt began digitising its logistics operations back in 2008 with the introduction of an electronic forklift control system and paperless logistics process. Now that CeTraM has been networked with logistics system DZL, all of our data for managing traffic movements is pooled in real time, making it possible to continuously compare supply and demand.

New networked, integrated and multimodal systems and solutions – taking into account all modes of transport – are also the focus of a new Messe Frankfurt event. The “Hypermotion” trade fair, which will be held on the Frankfurt exhibition grounds between 20 and 22 November 2017, will be accompanied by three congresses on digitisation, ITS (Intelligent Transport Systems) and intermodality. The event’s partners and backers are the Federal Ministry of Transport and Digital Infrastructure (BMVI), the State of Hesse (represented by the Hessian Ministry of Economics, Energy, Transport and Regional Development – HMWEVL), ITS Deutschland, the Association of German Transport Companies (VDV), the German Association of Transport Sciences (DVWG) and the German Transport Forum (DVF).

CeTraM contact:
Mario Hempfling
Project Manager
Traffic Management & Logistics
Messe Frankfurt Venue GmbH
Phone +49 69 75 75-6960
mario .hempfling @messefrankfurt .com

Hypermotion contact:

Danilo Kirschner
Project Manager
Mobility & Logistics
Messe Frankfurt Exhibition GmbH
Phone +49 69 75 75-52 72
Fax +49 69 75 75-59 08
danilo .kirschner @messefrankfurt .com

Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and around 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2015, Messe Frankfurt organised a total of 133 trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
Further information on the company can be found at

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