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Logo Messe Frankfurt

The Messe Frankfurt brand was largely conceived in the 1970s by designer Anton Stankowski. The current design was revised as part of the relaunch in 2005.

The name is written in lower case to emphasise the “service provider” aspect, which is an integral part of the company’s self-image. This conveys a sense of modernity on international markets in the digital age.

The logotype consists of four coloured squares, spatially arranged to denote dynamism and growth. The largest square symbolises stability and security at the same time.

Messe Frankfurt’s corporate brand is the worldwide umbrella brand for all the company’s events and services.