Brochures

Insight 2011/2012

Trade fairs in the “digital age” – does this still make sense?

We firmly believe that not only does it still make sense, but it makes more sense than ever! After all, Web 2.0 is ultimately all about the “community”, a network of people who meet up in the digital domain to exchange news, opinions and ideas. They inform themselves and they inform others about topics and products, they rate them, discuss the pros and cons, take decisions and place orders.

In other words: Web 2.0 reproduces using digital resources what trade fairs have been doing successfully for hundreds of years.