Organising trade fairs means more to us than just bringing people together. First and foremost, trade fairs are about innovations, emotions, ideas, conversations – and deals. A conversation at an exhibition stand can plant the seed for a vision and project that signals a new direction for an entire industry.
As you are no doubt aware, exhibitors and visitors do not just collect business cards at a trade fair – they absorb a multitude of new impressions, innovations and stories. People come together, talk about their experiences and exchange ideas. Little has changed in this regard since people first started gathering around a campfire; from time immemorial, these encounters have been a source of trust, inspiration and guidance. The face-to-face conversations that take place during our trade fairs build a sense of community and boost the cohesion of the industry as a whole.
A visit to a trade fair kindles a spark of enthusiasm. Fleeting acquaintances grow into real contacts and genuine relationships – the name on a business card is given a face; the telephone contact, a personality. Personal relationships foster trust. And this is the best foundation for doing business in the future.
Globalisation provides for greater transparency, comparability and quality and brings us the very best from around the world. We leverage these advantages, creating platforms for new ideas independent of national borders and cultures. We facilitate the exchange between 77,000 exhibitors across the globe and about three million visitors. At every venue and with every event, we are determined to win over visitors and exhibitors anew with our outstanding products and services.