22.02.2012 Interstoff Asia Essential Spring: Ornella Bignami, Creative Director for Elementi Moda, presents Spring / Summer 2013 Interstoff Directions Trend forecast

• Design & Trend seminars complement trend forum display area

Ms Ornella Bignami, Creative Director for Elementi Moda from Milan, Italy presents the Spring / Summer 2013 textile colours, textures, and moods at Interstoff Asia Essential from 14 – 16 March 2012. Incorporating exhibitor’s fashion, functional and eco textiles, Ms Bignami will present the Interstoff Directions Trends as a guide for buyers with “From Fashion to Eco” and “From Function to Fashion” displays.

In addition to Ms Bignami, the Interstoff Directions Trend Committee is comprised of influential trend forecasting agencies from cities considered capitals of the major export markets for the international fashion trade: NellyRodi™ Agency, Paris; IS Planning, Tokyo and Doneger Creative Services from New York, who together interpreted the coming season’s fashion point of view through a series of seamlessly connected themes.

Spring / Summer 2013 focuses on a return to the use of natural materials, surfaces, organic aspects and colours that are close to those of nature as well as a harmonious exchange between elements and environment through four stories occurring across multiple timelines including:

The Simple Life – A range of diluted colours ringed in white: chalk, talc powder, eggshell, sand, desert rose, dried grass, gravel, silica gray, sepia brown with a focus on strong tactile effects, raw aspects and fibrous textiles.

The Poetic Scenario – Easy brights and dream-like pastels: coral red, orchid lilac, aqua blue, grass green, turquoise, sun yellow, shell pink, sky blue, anis with a focus on a wide range of fabrics endowed with lightness, fluidity and softness.

The Raw Beauty – Colours reflect the aridity of the deserts and the humidity of vegetation: wood brown, terracotta, sienna, khaki, mud green, leaf green with a focus on a celebration of uneven textures through irregular woven yarns: hemp, raffia, straw and paper.

The Hedonist Future – Rich saturated pigments: true red, bright orange, hibiscus, atoll green, lapis lazuli, lagoon blue with a focus on graphic facades, pictorial geometrics and playful stripes.

Complementing the Spring / Summer 2013 Interstoff Directions Trend forum is a series of trend and design seminars on Wednesday, 14 March 2012:

·    10:00 am – 11:00 am – Colour and Fabric SS 2013 Forecast,
Ms Ornella Bignami, Creative Director for Elementi Moda, Italy
·    11.30 am – 12:30 pm – Trends in Ethical Sourcing,
Ms Clare Lissaman, Director for Ethical Fashion Consultancy, the UK
·    2:00 pm – 3:00 pm – SS 2013 Women’s and Men’s wear Forecast, Ms Mary Yan Yan Chan, Founder and Director of  StyleCENTRAL - Business Partner for Peclers Paris, Hong Kong/ Singapore/ Thailand
·    3:30 pm – 4:30 pm - How to use Antique Textiles in Today’s Product Development, Mr Andre Hege, CEO for Antique Textiles, Italy

For details on Interstoff Asia Essential trade fair and events, please visit www.interstoff-asia.com

For information on all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com