Fashion shows at the Energieforum for the first time: Contemporary and Streetwear
Key topic “ActiveSlow”: collaboration with Manufactum and Esmod Berlin
The winter edition of the trade fair duo for eco fashion, Greenshowroom and the Ethical Fashion Show Berlin, will provide a high-quality programme for its exhibitors and visitors from 17-19 January 2017. The highlights of the trade fair include the two fashion shows “Salonshow” and “Ethical Fashion on Stage”. Presentations, panel discussions and press tours will also offer information gathering and networking opportunities relating to the topics of sustainability and fashion.
The fashion show programme will be presented in a new and imposing location: the Energieforum by the River Spree. At the “Salonshow” on Wednesday 18 January at 5.30 p.m., highlights from the following labels can be seen: Austriandesign.at, Biaggi, Blue Valley, Inti Ferreira, Johanna Riplinger, Lanius, Lanius X Kunert, Royal Blush, Somyso, Studio Elsien Gringhuis, Studio Jux and Xess+Baba. Then at 7.30 p.m., the catwalk show “Ethical Fashion on Stage” will present selected looks by B Frog, C. Pauli, Chapati, Colombo3, Elementum, Greenbomb, Jaspe, Komodo, Naturaline, Organication, Shirts for Life, Tranquillo and Ukua Lov Baby To finish the show, lavera Naturkosmetik will present the winner of the lavera Green Fashion Award from January 2016: Paul Iby with Johanna Winklhofer.
Key topic “ActiveSlow”
Under the title “ActiveSlow”, progressive design and performance meet resource efficiency and recyclability. As part of a showcase, Manufactum and ESMOD Berlin International University of Art for Fashion will present prototypical functional clothing. Selected exhibitors from both trade fairs will also present design innovations that are characterised by their particular focus on resource efficiency, slowness and recyclability. More in-depth information will be provided at the panel discussion entitled: “Plastics in our waters: The role of the textile industry.” This discussion will take place on Thursday 19 January at 11 a.m. with Giulio Bonazzi (Aquafil), Alexander Nolte (Langbrett), Michael Spitzbarth (Bleed), Angele Zettner (Manufactum) and Dr Bernhard Bauske (WWF).
PrePeek: reach customers directly via influencers
The programme element “PrePeek” will give exhibitors a direct channel of communication to end customers. Bloggers and influencers will select collection pieces from participating labels, showcase them in photo shoots and write reports about them. The collaborating partner in this promotion is Kleiderei from Hamburg with support from Weleda.
Wanted: the best photo of the trade fairs
Who can take the best trade fair photo? The event organiser is calling all professional and amateur photographers, journalists and bloggers to take part in a photo competition. Whether of people, the hustle and bustle of the trade fair or the fashion shows, snapshots can be posted on the Facebook pages of Greenshowroom and the Ethical Fashion Show Berlin using the hashtags #myfairpic, #greenshowroom and #EFSB. An expert jury will choose their favourite photo from all the posted photos. There is also a prize for the photo that attracts the most likes on the Internet. The two winners will each receive the book "Fashion Made Fair" and a voucher from Kleiderei.
The preliminary fringe programme for Greenshowroom and the Ethical Fashion Show Berlin can be found online at: www.greenshowroom.com/programm and www.ethicalfashionshowberlin.com/programm
An overview of the programme
Tuesday, 17 January 2017
11 a.m. Presentation “Living Wages – An Explorer’s Notebook”, Andrea Spithoff and Maaike Payet, Fair Wear Foundation. In English.
Midday Press tour (start point: press lounge)
Wednesday, 18 January 2017
10 a.m. Textilbündnis update, Dr Bernhard Felmberg, Federal Ministry for Economic Cooperation and Development. In German.
11 a.m. Presentation “Trust via transparent supply chains – present or future?”, Dirk Schäfer, Ökotex. In German.
Midday Presentation “GOTS and IVN-Best in a nutshell”, Claudia Kersten (GOTS) and Heike Scheuer (IVN). In German.
1 p.m. Presentation “The Ethical Fashion Consumer monitor – Online survey amongst fashion consumers in Britain”, Disni Jayasuriya, Ethicologist. In English.
2 p.m. Presentation “Fair trade in the textile supply chain: activities in India 2016”, Dorothee Wirtz, Fairtrade Deutschland. In German.
4 p.m. Press tour (start point: press lounge)
5.30 p.m. Salonshow with outfits by Austriandesign.at, Biaggi, Blue Valley, Inti Ferreira, Johanna Riplinger, Lanius, LaniusXKunert, Royal Blush, Somyso, Studio Elsien Gringhuis, Studio Jux, Xess+Baba. Invitation only!
7.30 p.m. Ethical Fashion on Stage with outfits by B Frog, C. Pauli, Chapati, Colombo 3, Elementum, Exallo, Greenbomb, Jaspe, Komodo, Naturaline, Organication, Shirts for life, Tranquillo. Invitation only!
Thursday 19 January 2017
11 a.m. Panel discussion “Plastics in our waters: The role of the textile industry”, with Giulio Bonazzi (Aquafil), Alexander Nolte (Langbrett), Michael Spitzbarth (Bleed), Angele Zettner (Manufactum) and Dr Bernhard Bauske (WWF). In English.
1 p.m. Presentation “Influencers – the modern market criers of the fashion industry”, Thekla Wilkening, Kleiderei. In German.
Videos, photos and other information:
Information about global textile trade fairs by Messe Frankfurt: www.texpertise-network.com
Messe Frankfurt Exhibition GmbH
Tel.: +49 69 757 575 5822
Email: stefan .jakob @messefrankfurt .com
Tel.: +49 69 6500 5732
Email: pre sse @kernkommunikation .de
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating more than €640* million in sales and employing 2,364 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in more than 175 countries. Messe Frankfurt events take place at more than 50 locations around the globe. In 2016, Messe Frankfurt headed up a total of 138* trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 per cent and the State of Hesse 40 per cent.
More information: www.messefrankfurt.com
* provisional figures 2016
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