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 Messe Frankfurt for journalists

17.08.2009 MIMS and Automechanika Moscow under one roof from 2010

MIMS and Automechanika Moscow under one roof from 2010

Automechanika Moscow, the international trade fair for automotive parts, equipment and service suppliers, and MIMS, the international trade fair for automobiles, automobile parts and accessories, will unite in 2010 in response to the industry's demand to combine the strengths of the two events into a single trade fair.

Both events reflect the dynamic automobile market and aftermarket in Russia. Encompassing all sectors of the automobile industry, ranging from the latest models produced by international vehicle manufacturers to spare parts, accessories and workshop equipment.

The Russian automobile market is widely recognised as one of the most attractive in the world in terms of future potential. Its growth is driven by a mixture of domestic and international brands. This provides a huge number of suppliers and spare-parts manufacturers with opportunities for expansion. MIMS’ expertise and focus on the Russian automobile industry, combined with Automechanika’s global recognition and worldwide reach will benefit exhibitors and visitors from 2010.

Eugen Alles, Managing Director, Messe Frankfurt R.U.S. stated: "The positive experiences that we have had with the (MIMS organiser) ITE Group since 2007 has encouraged us to intensify our collaboration with them. First and foremost, it is our trade visitors who will gain from the merger: they will get to see all the sector's highlights at one time and in one place."

Stephen Keen, Commercial Director for ITE said: "Automechanika is a very positive complement to MIMS. It presents the entire process chain of the automotive aftermarket and the experience gained from Messe Frankfurt organising 13 Automechanika events worldwide significantly improves the global exposure of this newly combined trade fair."

The fair named "MIMS powered by Automechanika Moscow" will take place from 25 - 29 August 2010 at Crocus Expo Centre in Moscow.