05.01.2012 Sweden teams up with M-Days

Mobile Future and M-Days enter into a partnership

Messe Frankfurt has entered into a joint venture with Sweden’s
‘Mobil:Business’ publication, which organises the two-day ‘Mobile
Future’ conference north of Stockholm every year. “We at M-Days are delighted to be working with ‘Mobil:Business’, a partner with great experience on the international plane”, says Klaus Reinke, Senior Vice President of Messe Frankfurt Exhibition GmbH.

M-Days, the congress & fair for the mobile internet will be held in
Frankfurt am Main on 1 and 2 February 2012. The German-
Swedish working relationship is based on the exchange of information between leading companies and key players from the
home of Nokia and Ericsson. “The cooperation builds on a rich
exchange of leading companies and industry innovators from the
home grounds of Nokia and Ericsson. “Germany is one of the most important markets for Nordic companies, not only because of the market volume. Traditionally, Germany and Sweden have a
common legacy in from the Hansa days, and the German market
has always been and continues to be one of the world’s most
important trading arenas”, says Anders Linger, Head of Business
Development at Mobil:Business and Mediaprovider Scandinavia
AB.

Android Market: Sweden beats the USA in terms of app
downloads per user

That the Swedes are enthusiastic about apps is confirmed by a
study on the Android market published by AndroidPIT in November 2011. According to the study, more apps per user are downloaded in Sweden on average per month than anywhere else in the world. Overall, the USA is the biggest market for app downloads with over 50 percent of the world market. When it comes to the number of active app downloader, however, Sweden comes top. The monthly average of more than five downloads per smartphone underscores the great interest in apps shown by the Swedes. They are closely followed by users in The Netherlands, Germany, Switzerland and Spain, who download an average of four apps per month. This is much more than US users, who download an average of just over two per month.

Hjalmar Windbladh to speak at M-Days

As one of the first steps in the partnership, Mobile:Business has
confirmed that Sweden’s legendary mobile entrepreneur, Hjalmar
Windbladh, will participate in the ‘OS Competition and Future
Scenarios in Mobile’ Keynote panel at M-Days 2012 in Frankfurt.
Microsoft acquired ‘Sendit’, Windbladh’s e-mail start-up, in 1999.
After a break, he achieved superstar status in 2006 when he
founded Rebtel, the world’s biggest independent mobile VOIP
software company. Windbladh is also the brains behind the social
gifting app, ‘Wrapp’, which he recently launched together with ex-Spotify CTO Andreas Ehn, and is backed financially by the Londonbased Atomico investment group of Skype founder Niklas
Zennströms. “With our great line-up, we are really looking forward to M-Days. We anticipate finding new, exciting business opportunities with carriers, consumer brands, media companies, etc., in the mobile business. At the event, we will provide a rich smögåsbord of innovative companies for utility services, mobile ad networks, VOIP, user experience, mobile development and next-generation mobile marketing solutions", says Tomas Bennich, head of the Swedish delegation for M-Days.

More information about M-Days can be found at www.m-days.com and in the Blog Connected of Messe Frankfurt on the digitalisation of business life at http://connected.messefrankfurt.com.

M-Days event profile

The congress and trade fair mirrors all the facets of developments within the mobile market in Hall 1.2 of Messe Frankfurt on 1 and 2 February 2012. In the coming year, the
7th ‘M-Days – The Home of Mobile’ will be hosted in Frankfurt for the second time. In 2012, the well-established M-Days - the congress and trade fair for mobile communication, distribution and content solutions – will focus on the European market.
With 200 top speakers from Germany and abroad and more than 120 exhibitors, the MDays are the largest Central European leading congress and trade fair dealing with the mobile internet. Over 3,000 participants visited the past event, which itself represented a 50 per cent increase over the previous year. Besides the six presentation series at the congress and the freely accessible exhibition area, the M-Days will feature developer
forums for the different operating systems. Topics in 2012: mobile web, applications, mobile advertising, mobile enterprise, mobile payment, automotive, mobile content, business solutions, devices, mobile technology, mobile venture, augmented reality, etc.

Background information on Messe Frankfurt

Messe Frankfurt is Germany’s leading trade fair organiser, with 457* million euros in sales and 1,769* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly
owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2011)

About 11 Prozent Communication

11 Prozent Communication, located in Erding is the publisher of GFM Nachrichten (www.gfm-nachrichten.de) which cover the topics of mobile, social media, web-TV and egame marketing - an expert information tool dealing with new media for media, marketing and the telecommunication industries. The agency provides companies with consulting services and extensive analytical information on the new digital markets. In addition, 11
Prozent organises events focussing on these topics (www.mobile-national-days.com, www.app-days.com, www.consumer-content.com) and is also the organiser of the ‘MDays – The Home of Mobile’ congress and trade fair, which was sold to Messe Frankfurt in 2010 to secure its continuous growth. 11 Prozent Communication also provides PR services for renowned new media companies.