20.01.2012 E-Mail, News and Social Networking are the favourite activities for mobile users

Market research company comScore presents results of its latest research at M-Days

In the EU5 (France, Germany, Italy, Spain and UK), the top mobile category is Personal Email with over 65.4 million mobile users accessing it in EU5 during the 3 month average ending November 2011, while News, Weather, and Social Networking are showing strong growth. Amongst the categories accessed daily, the fastest growing category is General Reference, including sites such as BBC, Wikipedia and IMDB. Jeremy Copp, Vice President for Mobile of comScore Europe, will be presenting latest insights, market data and trends at the M-Days, the congress fair for the mobile internet on February 1st and 2nd 2012 in Frankfurt am Main.

The latest research from comScore shows, that the informative and social aspect of mobile is dominating the mobile activities. comScore MobiLens measures device trends and behaviour of mobile users (aged 13 years and above), and the resulting picture is quite clear. Comparing the EU5 countries in 2010 and 2011 (3 month average, ending in November), it emerges that the category Personal E-Mail stays on top with a growth of 41 percent. Social Networking ranks second with a growth of 45 percent. The third most accessed category in Europe was Weather, which might not come as a surprise.

Looking at growth rates of categories that are accessed daily, General Reference comes out on top. This includes requests of sites like BBC, Wikipedia, and IMDB. Financial News and News are following on the second and third place considering growth data, with social networking coming up on the fifth rank.

comScore at the M-Days in Frankfurt

comScore will present further data and insights on the second day of the M-Days, the congress fair on the topics of mobile internet on February 1st and 2nd 2012, in Frankfurt am Main. Jeremy Copp, Vice President Mobile Europe of comScore Europe, will be participating in the keynote session opening the second day of the congress, while Neil Marshall, Sales Director Mobile, will be presenting latest data and insights on the topic of Mobile Entertainment and M-Content and show possible consequences for the mobile market.

More information about M-Days can be found at www.m-days.com and in the Blog Connected of Messe Frankfurt on the digitalisation of business life at http://connected.messefrankfurt.com.

M-Days event profile

The congress and trade fair mirrors all the facets of developments within the mobile market in Hall 1.2 of Messe Frankfurt on 1 and 2 February 2012. In the coming year, the 7th ‘M-Days – The Home of Mobile’ will be hosted in Frankfurt for the second time. In 2012, the well-established M-Days - the congress and trade fair for mobile communication, distribution and content solutions – will focus on the European market. With 200 top speakers from Germany and abroad and more than 120 exhibitors, the M-Days are the largest Central European leading congress and trade fair dealing with the mobile internet. Over 3,000 participants visited the past event, which itself represented a 50 per cent increase over the previous year. Besides the six presentation series at the congress and the freely accessible exhibition area, the M-Days will feature developer forums for the different operating systems. Topics in 2012: mobile web, applications, mobile advertising, mobile enterprise, mobile payment, automotive, mobile content, business solutions, devices, mobile technology, mobile venture, augmented reality, etc.

Background information on Messe Frankfurt

Messe Frankfurt is Germany’s leading trade fair organiser, with 457* million euros in sales and 1,769* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2011)

Background information on 11 Prozent Communication

11 Prozent Communication, located in Erding is the publisher of GFM Nachrichten (www.gfm-nachrichten.de) which cover the topics of mobile, social media, web-TV and e-game marketing - an expert information tool dealing with new media for media, marketing and the telecommunication industries. The agency provides companies with consulting services and extensive analytical information on the new digital markets. In addition, 11 Prozent organises events focussing on these topics (www.mobile-national-days.com, www.app-days.com, www.consumer-content.com) and is also the organiser of the ‘M-Days – The Home of Mobile’ congress and trade fair, which was sold to Messe Frankfurt in 2010 to secure its continuous growth. 11 Prozent Communication also provides PR services for renowned new media companies.