03.11.2011 Mesago to bring ID WORLD to Frankfurt

Mesago Messe Frankfurt is to take over the event format of ID WORLD from the previous organiser Wise Media. The ID WORLD Events represent the leading technology and sector spanning conferences with associated trade fairs for the growing automatic identification market. The events’ key themes are RFID, biometrics, smart cards and data collection.

Milan, Abu Dhabi and Rio de Janeiro have hosted the events to date. The acquisition of ID WORLD Events, will lead to the relocation of the flagship event, ID WORLD International Congress, in 2012 from Milan to Frankfurt. “The Messe Frankfurt Congress Center will provide the ideal environment for this prime event attended by top decision-makers within manufacturing, purchasing and policy making from across the world,” explained Johann Thoma, President of Mesago Messe Frankfurt.
 
Through the acquisition of ID WORLD Mesago Messe Frankfurt has enhanced its event portfolio. “ID WORLD fits well into our portfolio of events on technological, special-interest topics. With more than 20 years’ international experience in this sector we will be able to strengthen and develop the leading position of ID WORLD“, explained Johann Thoma. Sophie de la Griroday, MD of Wise Media, added, “We have known for a long time that for ID WORLD to reach its full potential we would have to increase the organisational capacity in line with its growth. Mesago Messe Frankfurt is the ideal partner to undertake this task.”

Sophie de la Giroday will continue to be involved in developing the concept. “Sophie de la Giroday has achieved something quite phenomenal over the last ten years with the ID WORLD events. She is extremely well connected, recognises early on the trends in the market and has considerable expertise in the sector,” commented Johann Thoma.

About ID WORLD
ID WORLD’s comprehensive approach to the evolving world of RFID, biometrics, smart cards, data collection, identity management technologies and their applications, makes it the only international initiative that looks at the world of automatic identification as a whole, rather than focusing on a specific technology or vertical market. Over the last decade, ID WORLD Events have grown in impact and reach, engaging the most important players of the ID community at industry, end-user and government levels worldwide.
In 2012, the ID WORLD calendar of events will include ID WORLD Abu Dhabi, the fifth EMEA Summit in the UAE in March, ID WORLD Rio de Janeiro, the second Americas Summit, Brazil in June, and the 11th ID WORLD International Congress in Frankfurt, Germany on October 16 to 18, 2012.

For more information visit www.idworldonline.com

Further information can be found at: www.mesago.de/idw


Background information on Mesago Messe Frankfurt
Mesago Messe Frankfurt specializes in exhibitions and conferences on various topics of technology. With about 80 members of staff Mesago creates platforms to become the leading forum for a whole business sector.
Mesago’s exhibitions and conferences attract more than 2,500 exhibitors and over 100,000 trade visitors, conference delegates and speakers from all over the world. The events take place in Germany, other European countries, Asia and South America.
Numerous trade associations, publishing houses, scientific institutes and universities work with Mesago closely as advisers, co-organisers and partners.
Mesago is an affiliate of the Messe Frankfurt Group.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.