20.06.2011 Tendence 2011 welcomes Austria as Partner Country 2011

Austria – a traditional, modern and creative nation

When Tendence opens its doors to the international consumer-goods sector from 26 to 30 August 2011, the trade fair will welcome not only more than 2,000 exhibitors but also, for the first time, Austria as the Tendence Partner Country. As the most important trend and order platform for the second half of the year, Tendence offers its Partner Country an excellent platform for a variety of activities with Galleria 1 as the focal point for demonstrations, presentations and per­formances. “The subject of Austria will be a recurring theme through­­out the fair. We look forward to welcoming young, authentic and design-oriented companies, firms with a long tradition, crafts­people and designers”, says Nicolette Naumann, Vice President, Tendence. “Additionally, there will be several events showing Austria to inter­national trade visitors as a tourist destination, with art and culture, as well as wining and dining”, adds Naumann

Austria between tradition and the modern

Galleria 1, the busiest public area at Frankfurt Fair and Exhibition Centre, is the perfect setting for special presentations. Among the organisations taking part there will be the Bertolini Verlag pub­lishing company with a reading lounge and Kunst Haus Wien with a show of special stamps. More traditional will be the stand of the Alpbach Seenland region where folk-dancing courses will be offered along­side Austrian cheese, cake and beer tastings. The appropriate wines and wine tastings will be offered by winegrowers, Weingut Hagn. In the Picnic Zone, the designers of which include David Fussenegger Textil, visitors will be able to enjoy the culinary delights from Austria in a suitable atmosphere.

Visitors will also have the chance to win something in the Galleria where the holiday specialists will raffle breaks in their idyllic country hotels and present Austria as an attractive holiday destination.

The mood at the stand of Eidenhammer-Basdera will be artistic. There, a steel cow is an objet d’art and visitors are invited to make a contribution to the finished project. The painted cow is sure to be one of the highlights of Tendence and nobody should miss this oppor­tunity to make their mark for posterity with a colourful brush-stroke or two.

Creativity will also be writ large at the stands of the young designers at the Austria area. Nine exhibitors who took part in last year’s ‘Talents’ promotional programme for young people will present their current collections of jewellery, personal accessories and home interior design.

Additionally, numerous Austrian exhibitors will be making presenta­tions in the Giving and Living sections. Exhibitors such as Amba Ingrid Jelinek, Casa di Stella, FÜRNIS, Lindenau e.u. and Lorena will show their gift and jewellery creations in Giving. While the com­panies taking part in Living include CWL-Lungenschmied, Gerlinde Hofer – Florex GmbH, Giesswein Walkwaren AG, Peter Priess and Steiner GmbH & Co.KG.

Appropriate food and beverages will be served in suitably decorated Austrian cafés. The four cafés, ‘Prater’, ‘Almhütte, ‘Kaffeehaus’ and ‘Heuriger’ have been designed by the Walking Chairs, Polka, Landsiedl and Raumkonzepte Bindermayer design studios from Vienna and will be located in Hall 8.0.

Tendence, the international consumer-goods platform

Traditionally, Tendence is the biggest and most important order and trend platform in the second half of the year and is split into two main parts, Giving und Living. While Giving reflects the whole world of creative gift ideas, Living is the platform for the home, decorating and furnishing. From 26 to 30 August 2011, Tendence will present the latest trends for the coming autumn / winter season and offer a preview of new products for the spring and summer season of the following year.

Note for journalists:
You will find further information and high-resolution photographs on the internet at: www.tendence.messefrankfurt.com.