25.01.2012 Paperworld: a powerful international brand with a great export potential

Successful events in promising markets: Germany, China, Hong Kong, Dubai and Russia

Bringing together people and markets all over the world is one of the primary objectives of Messe Frankfurt and Paperworld. The first event of the Paperworld brand to be held outside Germany was ‘Pen& Paper, which made its debut in Hong Kong in 1996. It was renamed the ‘Hong Kong International Stationery Fair’ in 2001 and, since then, has successfully carved out a place for itself in the Asian market. In the intervening years, both the event portfolio of Messe Frankfurt and the Paperworld brand have expanded significantly. Today, the Paperworld brand is well established in the international market and offers companies and trade visitors an optimum business platform in the most important regions of the world. Based on Paperworld Frankfurt, the world’s leading international trade fair for paper, office supplies and stationery, the brand has expanded into regions of importance to the sector worldwide and created a global network that brings together demand and supply in accordance with requirements specific to the various regions – a result that is of equal benefit to both exhibitors and visitors.

The foundation stone for the successful activities of the Paperworld brand outside Germany was laid by the Hong Kong International Stationery Fair in 2001. This was followed in 2005 by Paperworld China in Shanghai. The Middle East Toy Fair, which has been organised by Epoc Messe Frankfurt in Dubai since 2002, was re­named Playworld Middle East in 2011 and is now held con­currently with the new Paperworld Middle East. The latest addition to the Paperworld family of events is Paperworld Russia, which made its debut in Moscow in 2011. Also new is Remanexpo product segment with remanufactured printer accessories, which supplements the Paperworld fairs in Frankfurt, Shanghai, Dubai and Moscow.

Frankfurt, Germany
Paperworld
Next event: 26 to 29 January 2013
The foundation for the worldwide success of the Paperworld brand was laid in Frankfurt in 1996 when Paperworld emerged as an independent event from the former Premiere spring fair. Since then, it has developed into the world’s leading trade fair for paper, office supplies and stationery, and covers the entire spectrum of products for the office and school. The Paperworld Imaging section presents printer and IT accessories, copiers, paper, transparencies and labels. And this is where the Remanexpo with remanufactured printing accessories is to be found. At Paperworld Scriptum every­thing revolves around high-quality writing utensils and office acces­sories. 1,800 exhibitors from 70 countries have registered to present their latest products at Paperworld 2012.

Parallel to this, Creativeworld, which emerged from one of the Paperworld product segments in 2011, will present products for the hobby, handicrafts and artists’ materials fields. Simultaneously, Christmasworld will generate impulses for the innovative expansion of festive-decoration assortments.

Shanghai, China
Paperworld China
Next event: 19 to 21 September 2012
The last Paperworld China in September 2011 attracted some 19,100 visitors from 85 countries to Shanghai. 516 exhibitors from 15 countries presented their products in the New International Expo Centre in Pudong. For the first time, the Remanexpo was also held during Paperworld China 2011 and bring suppliers of remanufactured printing accessories together with dealers from the region. Paperworld China has been held in Shanghai since 2005 and was launched in response to demand from industrial companies for a stationery and office-supplies fair on the Chinese mainland.

Moscow, Russia
Paperworld Russia
Next event: 25 to 27 September 2012
In September 2011, Frankfurt RUS and the IEC ‘Expocentre’ launched Paperworld Russia, the new offshoot of the world-famous brand for the international business world. The Russian market has waited a long time for a professional event that presents the entire spectrum of the relevant segments, from paper, stationery and office supplies to event and festive decorations. The organisers have gone even further and integrated an additional important name into the profile of Paperworld Russia:  Remanexpo. More than 120 exhibitors showed their products at Paperworld and Festivalworld to about 4.300 visitors.

Dubai, United Arab Emirates
Paperworld Middle East
Next event: 6 to 8 March 2012
The debut of Paperworld Middle East exceeded all expectations with the new event receiving an extremely positive reception in the Middle Eastern market. In March 2011, over 250 exhibitors presented their products from the paper, stationery and office supplies sector to buyers from the upcoming region of the United Arab Emirates. With 6,246 visitors, Paperworld Middle East and the Remanexpo product segment, which took place parallel to Playworld Middle East, have secured a fixed place in the region’s annual calendar of trade fairs and exhibitions.

Hong Kong
Hong Kong, China
Hong Kong International Stationery Fair
Next event: 07 to 10 January 2013
The Hong Kong International Stationery Fair is one of the region’s most important procurement platforms for office and school articles. The last event in 2012 attracted around 210 exhibitors and over 15,000 visitors. This time the fair was complemented by a new product group for computer accessories. The trade fair for writing utensils, stationery, office supplies and equipment, artists’ and school requisites was launched in Hong Kong under the name Pen & Paper in 1996. In 2001, it was renamed Hong Kong International Stationery Fair and has been held parallel to the Hong Kong Toys & Games Fair since then. The fair is organised by Messe Frankfurt in cooperation with the Hong Kong Trade Development Council.