14.06.2012 Creativeworld 2013 moves to the heart of Frankfurt Fair and Exhibition Centre

The sector’s key players have already signed up

New premium position for Creativeworld: within the framework of the ‘my inspiration’ strategy and the new hall structure for Paperworld, Creativeworld from 26 to 29 January 2013 will be located in the heart of Frankfurt Fair and Exhibition Centre. The international trade fair for hobbies, crafts and artists’ requisites moves down a floor from Hall 4.2 to Hall 4.1. “This is a small change because the halls are identical in terms of space and layout and it will not be necessary to make any changes to the stand plans. In future, however, Creativeworld will benefit from the adjacent Via Mobile and the entrance to Hall 3”, says Michael Reichhold, Creativeworld Director. Additional synergies will be generated by the close proximity of writing utensils in Hall 4.0 where, in addition to manufacturers with high-grade product ranges, visitors will also find products such as coloured pens and pencils. This rounds off the range of Creativeworld products purposefully and means that all parts of Hall 4 fit together perfectly.

The sector’s key players have already signed up
The most important players in the sector will be represented and present their new products at Creativeworld 2013. Registrations have already been received from numerous companies including Buntpapierfabrik Ludwig Bähr, Colart International Holding, Edding, Efco, Frechverlag, Heyda, Hobbygross Erler, C. Kreul, Marabu, Pebeo, Rayher Hobby, Rico Design, H. Schmincke and Staedtler. They will attract visitors to Hall 4.1 with creative exhibition stands, participatory product demonstrations and other highlights.

Complementary programme remains
The varied and interesting complementary programme at Creativeworld has been a great success. At the Trend Show, visitors can gain inspiration from new craft ideas, future-oriented trend presentations and a wide variety of materials. As in the past, a handicrafts table will give visitors the chance to try out the latest trends and design their own creations.
The ‘Creative Impulse’ awards will also be presented during the fair and the award-winning products displayed at a special exhibition in the ‘Boulevard’.

Modified hall layout enhances the profile of individual product segments at Paperworld
The school articles product segment moves to Hall 5.0 from Hall 3.1 in 2013. As an independent theme, products for the school and training will attract greater attention and cover a complete hall floor with, for example, satchels, pencil cases, exercise books and calendars, as well as the entire range of articles for children starting school and licensed products. Additionally, the close proximity to gift articles and albums in Hall 5.1 will generate positive synergy effects. There, exhibitors show a broad range of products including stickers, diaries and letter-paper sets that also appeal to young target groups.  
In future, manufacturers of writing utensils will make their presentations in Hall 4.0 and benefit from the central location at the Exhibition Centre. Moreover, the close proximity to Creativeworld, which moves from Hall 4.2 to Hall 4.1, offers numerous points of contact for retailers’ assortment compilation. Thus, in addition to manufacturers with high-grade ranges, visitors will also find products such as coloured pencils in the new exhibition hall. “Writing utensils will be shown as an independent entity in Hall 4.0 and thus be upgraded within the overall framework of the fair”, says Michael Reichhold, Paperworld Director.
The complete range of office supplies will be concentrated together on two levels of Hall 3. To this end, the office supplies product group moves form Hall 4.1 to Hall 3.1. Additionally, IT accessories and Remanexpo will transfer from Hall 4.0 to Hall 3.1. This amalgamation will be of particular benefit to paper manufacturers who will make their presentations together in the same hall. For improved orientation, office supplies and Remanexpo will be separated spatially by product groups.
The combination of product groups that have moved and those that remain where they were will create a new and interesting supply-side structure at Paperworld.
Manufacturers of gift articles, albums, writing-paper sets, diaries, greetings cards and picture calendars will continue to be located in Hall 5.1. Opposite, in Hall 6.1, exhibitors will present exclusive stationery articles, such as paper, leather goods and accessories. A level lower, in Hall 6.0, visitors will find gift-wrapping materials, paper and serviettes. As in the past, Hall 10.0 is reserved for the Asian High Quality Selection while national participations are located in the two floors above
(Halls 10.1 and 10.2).