17.04.2012 Creative – new interactive campaign for Creativeworld 2013

Communicative – inspiration for a lively dialogue between exhibitors and visitors

‘My Inspiration’ is the slogan of the new interactive campaign for Creativeworld 2013. With the aim of increasing the exchange of information and ideas with exhibitors and visitors, Messe Frankfurt has developed a completely new concept. And one of the results of the creative process will be the key visual for Creativeworld 2013.

Kick-off with creative folding objects 
The campaign kicks off at the beginning of May when Messe Frankfurt will write to Creativeworld exhibitors enclosing the tools for new ideas – colourful sheets of paper. Even before paper was invented, veritable works of art were produced in Asia using origami techniques with fabrics or leaves. The fascination of producing a three-dimensional object from a simple piece of paper has spread around the entire world.

The Creativeworld campaign sets no limits on inspiration – what is your inspiration for good business? How do you discover the latest trends? Which new products can you find? What inspired you at Creativeworld? Everyone can use paper to convey the thoughts, impressions and experiences associated with Creativeworld and thus bring them to life. “With this interactive campaign, we aim to strengthen our dialogue with exhibitors and visitors. All of us – exhibitors, visitors and organisers – are part of Creativeworld and should play our part in shaping the fair. In this way, we can jointly create the new look of the trade fair for hobby, handicrafts and artists’ requisites”, says Michael Reichhold, Creativeworld Director.

‘My Inspiration’ – the new look for Creativeworld
The ‘My Inspiration’ blog is available for an even more communicative exchange of ideas and information. Photos and videos of the paper objects created can be uploaded to the ‘My Inspiration’ blog and shared with the Creativeworld community. On the blog, users can see new contributions as they are added and which are particularly popular. The result over a few weeks will be a multi-faceted view of the fair – and so the new key visual for Creativeworld 2013.

For added inspiration, the blog will provide lots of interesting information and news about Creativeworld and the hobby, handicrafts and artists’ requisites world – until the sector meets again in Frankfurt am Main from 26 to 29 January 2013.