02.02.2012 Royal visit to Ambiente 2012

Princess Benedikte of Denmark to visit Danish exhibitors and the special presentation by Dansk Design Center on 13 February

Design nation Denmark is all set to be a dominant theme at Ambiente 2012. In addition to Danish companies, renowned Danish designers will take part in the first Ambiente Partner Country programme, the focal point of which is a special presentation on sustainable design in Galleria 1. Entitled ‘10+ Design Forecast Denmark – Future Living’, the presentation has been organised in cooperation with Dansk Design Center.

On 13 February – Denmark Day at Ambiente – Her Royal Highness Princess Benedikte of Denmark will meet renowned Danish designers and companies during a special tour of the fair. Subsequently, she will visit the special presentation.

About the visit of Her Royal Highness Princess Benedikte, Detlef Braun, Member of the Executive Board of Messe Frankfurt, says, “This is a great honour for us and will be one of the highlights of Ambiente 2012. The visit of the sister of the Danish Queen shows clearly that Frankfurt is ‘the place to be’ when it comes to design, innovation and sustainability in the consumer-goods sector.”

Ambiente
Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. For five days at the beginning of the business year, exhibitors will show on 330,000 square metres of exhibition space what consumers will be able to see in shops around the world in 2012. However, Ambiente is a must not only for the range of products, which is unrivalled in terms of both depth and breadth. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, trend presentations and awards ceremonies.

Note for journalists:
You will find further information and high-resolution photographs of Ambiente on the internet at: www.ambiente.messefrankfurt.com/journalisten

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser with € 457* million in sales and 1,769* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events ‘made by Messe Frankfurt’ take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
*Provisional figures (2011)