Buyers ordering at the Kardelen stand
Retailers looking for new products for the coming season can be sure of finding them at Nordstil – Regional Order Days – in Hamburg from 14 to 16 January 2017. Altogether, 969 exhibitors (winter 2016: 975) have signed up to present the latest trends and lifestyle products for the coming season. 793 of them come from Germany and 176 from abroad. At Nordstil, buyers have the opportunity to discover everything from clear Scandinavian furnishing, via stationery and souvenirs, to green fashions, delicate fashion accessories and choice gourmet gifts. Occupying ten exhibition halls with a total of 63,000 square metres of gross exhibition space (winter 2016: 63,8001), the exhibitors show their products in six main product segments – Style & Design, House & Garden, Gifts & Stationary, Jewellery & Fashion, Kitchen & Gourmet and Relaxation & Well-Being – whereby Home & Garden is a redefined segment occupying four exhibition halls (A1, B3, B4 and B5). This year, the ‘Gifts & Stationery’ segment at the winter edition of Nordstil is to be found not only in Hall A3 but also, additionally, in Hall A2.
“Nordstil is the regional barometer and the winter edition in January offers ideal conditions for retailers wanting to place orders for the spring and summer seasons. Additionally, the new layout provides optimum guidance for buyers so they can find their way around quickly and order efficiently”, says Philipp Ferger, Group Show Director Nordstil. In this connection, Brigitte Nolte, CEO of the North German Retail Association (Handelsverband Nord) in Hamburg, says, “Nordstil is an important meeting place for the retail trade in North Germany. It is not only a venue where orders are placed for the coming season but also a source of information and the setting for events covering the complete retail spectrum. We are delighted that this meeting place in Hamburg holds a fixed place in the trade-fair calendar.”
The Nordstil complementary programme of events
With numerous special exhibitions and lectures, the complementary programme of events is one of the keys to Nordstil’s success. Thus, the Nordstil Forum in Hall B1 is characterised by a wide-ranging and interesting programme covering subjects of topical relevance to the retail trade. In Hall A4, many of the newcomers in the Northern Lights area focus on ways in which people can create things themselves and introduce greater lightness in their lives. At the ‘Nordstil Creative’ area, the spotlight is on the trend towards do-it-yourself. Visitors will find the growing ‘Hobby & Handicrafts’ segment in Hall A3. Another magnet in Hall A4 is the ‘Village’ where, in a joint presentation, twelve exhibitors not only show the latest trends and new products but also offer exciting and practical ideas for window dressing, product placement and assortment compilation. At the ‘Heroes with Bottle’ area, everything revolves around the subject of wines and spirits as supplementary product lines. Naturally, visitors not only have the opportunity to gather information but also to taste and order the products on show. For the second time, bloggers are taking part in Nordstil with their own stand in Hall A 1 (Stand C60). Under the heading ‘Blog ups – Blog up your Business’, they show how bloggers can contribute to an effective marketing mix and, therefore, to the success of retailers and manufacturers.
Nordstil – Hamburg Regional Order Days
Nordstil (14 to 16 January and 22 to 24 July 2017) is the regional order platform for the north of Germany and neighbouring countries. It is characterised by an extensive product spectrum split into six distinct product segments: House & Garden, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Relaxation & Well-Being and Jewellery & Fashion. For the retail trade between the Weser, Elbe, Harz and Øresund, Nordstil is the regional order venue for the spring / summer and autumn / winter / Christmas seasons.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating more than €640 million in sales and employing 2,364* people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, Messe Frankfurt organised a total of 138* trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
Further information on the company can be found at http://m-es.se/Fj86
*preliminary figures for 2016
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