Gardner’s Question Time: daily dialogue with retailers and producers
Green Sofa and Flowers & Decoration Workshop with inspiring best-practice examples
From Christmas, Valentine’s Day, Easter and Mothers’ Day to weddings and garden parties, the year is filled with times that call for decorations. And the must-have decorations include fresh flowers and ornamental plants, as well as simple sprays and impressive floral arrangements. Now, these products are available from this year parallel to Christmasworld – International Trade Fair for Seasonal and Festive Decorations (27 to 31 January 2017) at the new Floradecora trade fair. This order fair for fresh flowers and ornamental plants in Frankfurt am Main from 27 to 30 January 2017 covers current demand for convenience and fresh products in the trade, e.g., food stores, discounters, garden centres, DIY markets, gift boutiques, furniture stores, hotels and restaurants. Aimed at flowers and plants available for immediate delivery, the innovative trade-fair concept is being launched with completely new presentation setting and its own workshop and lecture programme in Hall 11.1. Daily in the Farmhouse, experts will explain how fresh products best reach the customer. “Top speakers will sow the knowledge needed to handle fresh products properly and open up perspectives for new sales opportunities”, says Eva Olbrich, Director of Christmasworld and Floradecora, Messe Frankfurt Exhibition GmbH.
Farmhouse provides insights into working with fresh flowers and plants
Inspiration for assortment compilation and shop decoration, new sales opportunities and valuable information about selling fresh flowers and plants – the Farmhouse in Hall 11.1, stand D50, is the focal point for everyone wanting to learn about or add to their knowledge of this field. What are the best ways to handle fresh goods and generate additional turnover? Which prerequisites should a business meet? What is particularly important when it comes to ordering and logistics? And which products fit in best with the existing assortment? These and many other questions will be answered and permit easy access to a lucrative additional business.
Trade and production enter into a dialogue twice a day at ‘Gardener’s Question Time’. Together with Renate Veth (journalist, ‘TASPO GartenMarkt’ and ‘gestalten & verkaufen’ magazines, Haymarket Media), experts Alexander Kleerebezem, (floral specialist with food retail background) and Stefan Kretschmer (‘Klartext – Einfach gut vermarkten’ marketing consultancy) will tackle topical issues and introduce special guests. The following subjects are on the agenda:
The ‘Green Sofa’ presents interesting best-practice examples from different segments, e.g., hotels, food retailers / supermarkets, garden centres, florists, with Renate Veth (Haymarket) in the chair: ‘Success with flowers and plants’ is illustrated by the following examples:
At 15.00 hrs on the Friday, Saturday and Sunday of the fair, it is curtain up on the Flower and Decoration Workshops with Victoria Salomon – in cooperation with ‘gestalten & verkaufen’ magazine. The master florist offers inspiration for wonderful floral packaging and gift ideas, uncomplicated ‘ready-to-go’ concepts and innovative combination.
Valuable inspiration for everyday business will also be given by the following top expert contributions:
‘Surprise, Surprise’ special show in the Galleria (Christmasworld)
Fresh flowers and plants perfectly combined with seasonal and festive decorations are to be seen at the ‘Surprise, Surprise’ special show by 2Dezign in the Galleria. Designers Rudi Tuinman and Pascal Koeleman have been creating special shows with gigantic dimensions and a gigantic impact at Christmasworld for the last six years. Their shows inspire visitors to make extravagant large-scale, shop-window and in-shop displays that, because they are so completely unexpected, attract customers as if by magic. The new special show in candy and bonbon colours shows how shopping can be turned into an enchanting experience – and not just at Christmas. After all, appealing to customers on an emotional plane is essential for greater success at the point of sale. All materials and products used are labelled with the name and stand number of the exhibitors, i.e., not only the decorative products of Christmasworld exhibitors in Halls 8.0, 9.0, 9.1. 9.2 and 11.0 but also the fresh flowers and ornamental plants that can be ordered directly from the producers at Floradecora in Hall 11.1. This special show is not only a perfect link between Christmasworld and the new Floradecora trade fair. The idea for Floradecora also emerged from this special show.
Note for journalists:
Floradecora: The freshest way in floral business
Première in 2017: from 27 to 30 January 2017 in Hall 11.1, the new 'Floradecora' offers buyers at Christmasworld fresh flowers, plants and flower arrangements for seasonal decoration as an additional line – at an ideal time at the beginning of the year, right at the heart of the strongest sales market for flowers in Europe. Part of the appeal of this innovative trade-fair concept is its unique stand design for exhibitors such as flower and plant growers and producers, wholesale florist suppliers, importers & exporters, sales cooperatives and associations, suppliers of ceramics and floristry requisites, logistics companies, assembly and packaging companies and auctioneers.
Christmasworld: Seasonal Decoration at its best
Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 953 exhibitors from 45 countries and over 39,000 visitors from 115 countries. Christmasworld is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating over €640* million in sales and employing 2,364* people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international sales partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, a total of 138* trade fairs were held under the Messe Frankfurt umbrella, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
Further information on the company can be found at http://m-es.se/Fj86
*Preliminary figures for 2016
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