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27.06.2017 Final Report Tendence

A new beginning: more exhibitors make the 20,000-plus Tendence visitors fit for the coming seasons

Retailers equip themselves for tomorrow’s event character shopping with innovative sales tools and interactive special presentations

The retail trade works – at least, it does when going shopping is an event for consumers. Sounds easy. And it is easy for the 20,000 plus Tendence visitors who, for the first time, took up the invitation to attend the trade fair at the end of June. During the four-day fair, retailers and bulk buyers from all over Europe placed orders and made and cultivated contacts in Frankfurt am Main.

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