Growing use of digital services during events
In 2004, Messe Frankfurt was the first trade fair organiser to introduce WiFi throughout its grounds. The company is now taking this a step further: starting in January 2012, wireless internet access will be free on the entire exhibition grounds at all of Messe Frankfurt’s own fairs. “Messe Frankfurt is the first German organiser to provide its visitors and exhibitors with free WiFi services throughout its site”, remarks Dr. Andreas Winckler, Managing Director of Messe Frankfurt Medien und Service GmbH and Vice President of Services.