Around 104,000 trade visitors from 142 countries attended the trade-fair quartet of Paperworld, Christmasworld, Beautyworld and Hair and Beauty from 30 January to 2 February 2010. This means that, despite the unpleasant weather conditions, around 4,000 more buyers made their way to the Frankfurt am Main than the year before.
Every second visitor came from outside Germany. The top five visitor nations after Germany were Italy, France, The Netherlands, Great Britain and Switzerland. Representing the paper, office supplies and stationery, festive decorations, beauty and cosmetics and the hair-cosmetic industry, a total of 3,438 exhibitors from 67 countries made presentations at the four events.