18.05.2010 Messe Frankfurt wins double award from the Global Association of the Exhibition Industry

Messe Frankfurt has once again been honoured as anexample for trade fairs and trade fair organisers worldwide thanks to itsoutstanding marketing strategy. At the 14^th International Trade FairPoster Competition, the Global Association of the Exhibition Industry (UFI)declared this international Group the winner in both competition categories,granting it the Grand Award for the best corporate poster as well for the bestevent-specific poster.

“Gloves”, the campaign submitted by Messe Frankfurt,met with the universal approval of the panel of judges. In explaining theiraward, the experts pointed in particular to the core message and the extremelysuccessful design, which did a good job of communicating the message that tradefairs are powerful marketing instruments. In this campaign, white gloves areused to present a series of internationally adapted gestures as symbols ofexcellent service.

Messe Frankfurt also won an award in 2008, the lasttime this biennial competition was held, in the corporate category for its “Faces”campaign.