06.07.2010 Live Entertainment Award moves from Hamburg to Frankfurt

Frankfurt can add another highlight to its calendar of events. The Live Entertainment Award (PRG LEA), which has been presented in Ham-burg’s O2 World Arena for the last five years, moves to Frankfurt am Main next year. With a gala evening in the ‘Festhalle’ of Frankfurt Fair and Exhibition Centre on 5 April 2011, the PRG Live Entertainment Award will form a glamorous prelude to the Frankfurt Musikmesse and the concurrent Prolight + Sound.

The Live Entertainment Award has been given since 2006 for out¬standing achievements in the event sector of the German-speaking countries. The PRG LEA showcases a branch of industry that has long since developed into an important pillar of the music and creative business and now, with an annual turnover in excess of € 3 billion, has outstripped the record industry, which used to dominate the cul-tural sector, by a wide margin.

The winners of the Live Entertainment Award are the people behind the scenes of stage entertainment, e.g., promoters, managers, agents and venue operators. The aim of the presentation is to spotlight the wealth of variety that distinguishes the German event scene in the field of live entertainment. At the show, the concert and show stars who normally gather awards themselves, reverse their roles by speaking in honour and congratulating their helpers and organisers.