09.02.2010 Everything new at Ambiente 2010 - consumer-goods highlight with more exhibitors

When the new Ambiente opens its doors from 12 to 16 February 2010, the world’s biggest consumer-goods fair will be completely different. But that’s not all. There will also be more exhibitors than last year waiting to do business with representatives of the trade from around the world. With Dining, Giving and Living, Ambiente brings together three leading international trade fairs with over 4,500 exhibitors from the tableware, kitchen, housewares, home, furnishing and giving segments who are making presentations on 183,000 square metres of exhibition space.

At Ambiente 2010, visitors will be met by a new event concept and a new, experience oriented structure unparalleled anywhere in the world. A more comprehensive trade-fair experience, greater trans­parency and more qualitative growth are the results of the complete restructuring. “We have left no part where it was. This is the most comprehensive set of changes made in the last 20 years. With the new Ambiente, we have created a new trade-fair dimension for both exhibitors and visitors”, explains Dr. Michael Peters, Member of the Board of Management of Messe Frankfurt GmbH.